Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Innovation Diffusion and Mobile Payment Adoption amongst Postgraduate Students of UiTM Shah Alam

Mohd Safwan Ramli, Hazlin Hasan, Zuria Akmal Saad, Muhammed Soffiq Saripin, Asmahan Zakaria

http://dx.doi.org/10.6007/IJARBSS/v12-i1/12082

Open access

The advances of technology and introduction of new innovation has changed the world. In Malaysia, the migration from paper-based to electronic payments has long been supported by Bank Negara with the introduction of mobile payment in 2018. The acceptance towards cashless payment shows that Malaysians are keeping pace with the advancement of technologies but still hesitating as mobile payment services in Malaysia are not being widely exposed to the consumers. Therefore, the study was conducted to identify the determinants of innovation diffusion that lead to the mobile payment adoption as well as to determine the relationship between innovation diffusion and mobile payment adoption among the postgraduate students of Universiti Teknologi MARA (UiTM) Shah Alam. 180 respondents were selected among the postgraduate students from eight programs of DPPS UiTM Shah Alam using convenience sampling. Statistical Package for the Social Sciences (SPSS 26) Multiple Regression was used to analyse the data collected using online questionnaire to assess the strength of the relationship between an outcome. The findings indicated that all five determinants of innovation diffusion have relationships with mobile payment adoption with the highest being Perceived Usefulness and Perceived Compatibility. It was also found that the most significant impacting mobile payment adoption was Perceived Usefulness. By providing a system that supports user’s work performance, productivity, and effectiveness, it is expected to increase the willingness of future users to use mobile payment.

Apanasevic, T. (2015). Challenges related to the introduction of innovative services in the market: Mobile payment services in the Swedish retail industry Stokholm: KTH Royal Institute of Technology.
Bezhovski, Z. (2016). The future of the mobile payment as electronic payment system European Journal of Business and Management, 8(8), pp 127–132.
Cavus, N., and Chingoka, D. N. C. (2015). Information technology in the banking sector: Review of mobile banking. Global Journal Information Technology, 5(2), pp 62–70.
Dastan, I., and Gurler, C. (2016). Factors affecting the adoption of mobile payment systems: An empirical analysis. Emerging Markets Journal, 6(1), pp 17-24.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quarterly, Vol 13, Electronic Commerce Research and Applications, 5(3), pp 246–257.
eMarketer. (2016). Number of smartphone users worldwide from 2014 to 2020. Retrieved from https://www.emarketer.com/Article/Slowing-Growth-Ahead-Worldwide- Internet-Audience. Accessed 16 March 2020.
Gao, L., and Waechter, K. A. (2015). Examining the role of initial trust in user adoption of mobile payment services: An empirical investigation Information System Front, pp 1–24.
Hair, J. F., Black, W., Babin, B., and Anderson, R. (2010). Multivariate Data Analysis: Global Edition, 7th Edition Pearson Education.
Hanafizadeh, P., Behboudi, M., Koshksaray, A. A., and Tabar, M. J. S. (2014). Mobile banking adoption by Iranian bank clients. Telematics Inform, 31(1), pp 62–78.
Kim, H. E., Chan, H. C., and Gupta, S. (2007). Value-based adoption of mobile internet: an empirical investigation. Decision support system, 43(1), pp 111-126.
Kothari, S. (2018). 5 reasons why consumers still don't use digital payments. Retrieved from https://economictimes.indiatimes.com/wealth/spend/5-reasons-why-consumers-still-dont- use-digital-payments/articleshow/64699938.cms?from=mdr. Accessed 20 March 2020.
Koenig-Lewis, N., Marquet, M., Palmer, A., & Zhao, A. L. (2015). Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal, 35(10), 537-554.
Laukkanen, T. (2016). Econpapers: consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the internet and mobile banking. Journal of Business Research, 69(7), pp 2432-2439.
Lee Z.W. and Daniel K.P.T. (2018). Transforming mobile phones into e-wallets in Malaysia Bank Negara Malaysia, pp 36–43.
Liebana-Cabanillas, L. F., Fernandez, S., and Leiva, M. F. (2014). Antecedents of the adoption of the new mobile payment systems: The moderating effect of age. Computer Human Behaviour, 35, pp 464–478.
Liebana-Cabanillas, L. F., Marinkovic, V., Luna, I. R., and Kalinic, Z. (2018) Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach Technological Forecasting & Social Change, 129, pp 117-130.
Lin, W. E. (2017). 70% of Malaysians ready to adopt mobile payments, says Visa The Edge Markets. Retrieved from https://www.theedgemarkets.com/article/70-malaysians-ready-adopt- mobile-payments-says-visa. Accessed 2 April 2020
Liu, J., Kauffman, R. J., and Ma, D. (2015). Competition, cooperation and regulation: Understanding the evolution of the mobile payment’s technology ecosystem. Electronic Commerce Research and Applications, 14, pp 372-391.
Martin, A. J. (2016). 7 reasons mobile payments still aren’t mainstream Retrieved from https://www.cio.com/article/308045/7-reasons-mobile-payment-still-arent- mainstream.html. Accessed 5 April 2020
Mun, Y. P., Khalid, H., and Nadarajah, D. (2017). Millennials’ perception on mobile payment services in Malaysia Procedia Computer Science, 124, pp 397-404.
Neoh, J. (2018) Fave: Malaysia closer to cashless society with more mobile payment options. Retrieved from https://www.malaymail.com. Accessed 5 May 2020.
Okereke, D., and Hedderman, M. (2017). Factors driving mobile payment adoption: benefits challenges & opportunities.
Oliveira, T., Thomas, M., Baptista, G., and Campos, F. (2016). Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology. Computers in Human Behavior, 61, pp 404-414.
Parijat, U. S. J. (2016) Analyzing user perspective on the factors affecting use intention of mobile based transfer payment. Internet Research, 26(1), pp 38-56.
Pham, T. T., & Ho, J. C. (2015). The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments Technology in Society, 43, pp 159-172.
Pietro, L. D., Mugion, R. G., Mattia, G., Renzi, M. F., and Toni, M. (2015). The integrated model on mobile payment acceptance (IMMPA): An empirical application to public transport Transp. Res. C, 56, pp 463–479.
Rogers, E. M. (2003). Diffusion of Innovations, 5th ed. Free Press New York.
San Martinz, H., and Herrero, A. (2012). Influence of user’ psychological factor on the online purchase retention in rural tourism: integrating innovativeness to the U-TAUT Framework. Tour. Manag., 33(2), pp 341-350.
Sekaran, U. (2006). Research methods for business: A skill building approach (4th ed.) New York: John Wiley & Sons.
Statista. (2018). Mobile phone internet users in Malaysia 2015-2022 Retrieved from https://www.statista.com. Accessed 8 May 2020.
Su, P., Wang, L., and Yan, J. (2017). How users' internet experience affects the adoption of mobile payment: a mediation model. Technology Analytical Strategy Management, pp 1–12.

In-Text Citation: (Ramli et al., 2022)
To Cite this Article: Ramli, M. S., Hasan, H., Saad, Z. A., Saripin, M. S., & Zakaria, A. (2022). Innovation Diffusion and Mobile Payment Adoption amongst Postgraduate Students of UiTM Shah Alam. International Journal of Academic Research in Business and Social Sciences, 12(1), 1911–1923.