ISSN: 2222-6990
Open access
In accordance with the level of human needs, primary needs consisting of clothing, food and housing have always been the main thing in choosing a business. Based on this, it is not surprising that the food business has an increasing trend. An increase in demand will lead to an increase in food supply. This is in accordance with the law of supply and demand. There are various food businesses, including restaurant businesses and popular catering businesses (cafes, coffee shops, bakeries and steak houses). Likewise with the types of food sold, some are modern and some are a characteristic of an area. In the field of marketing, the most difficult condition is to keep consumers in order to always buy products from the same seller. To address this problem, one of the methods that must be carried out by your company is to implement a good promotional strategy. Given that one of the purposes of promotion is to remind consumers that the product is still available. Besides being able to serve as a reminder for consumers, promotional strategies are also expected to increase sales volume. The strategy applied can be in the form of a promotion mix consisting of: advertising, sales management, personal selling, sales promotion and publicity.
Alma, B. (2005). Manajemen Pemasaran dan Pamasaran Jasa. Bandung: CV Alfabeta.
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Arjuna, W. S. (2014). Analisis Implementasi Strategi Promosi Dalam Menghadapi Persaingan (Kasus Pada Ajb Bumiputera 1912 Wilayah Pekanbaru). Jom FISIP Volume 1 No. 2, 1-12.
Assauri, S. (2014). Manajemen Pemasaran.Jakarta: Rajawali Pers.
Berg, J. M., Tymoczko, J. L.,&Stryer, L. (2009),p.108-109). Biochemistry. (5th.ed).WH Freeman.
Bungin, B. (2011). Penelitian Kualitatif. Jakarta: Kencana Predana Media Group.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2001). Pemasaran (Jilid II). Jakarta: Salemba Empat Gitosudarmo.
Creswell, J. W. (2012).Research design Pendekatan kualitatif, Kuantitatif dan Mixed; Cetakan ke-2.Yogyakarta: Pustaka Pelajar.
Farida. (2015). Analisis Promosi Penjualan Dan Peningkatan Volume Penjualan Sepeda Motor Merk Yamaha Pada Cv. Sinar Utama Di Samarinda. Samarind.
Haruna, M. I. (2015). Department of Management Technology, Modibbo Adama University of Technology, Yola, Adamawa State, Nigeria. International Journal of British Journal of Marketing, Studies Vol.3, No.3, pp.71-88, June 2015.
Rohaeni, H. (2016). Peranan Promosi Melalui Personal Selling Terhadap Volume Penjualan, Jurnal Ecodemika (Jurnal Ekonomi, Manajemen dan Bisnis), Vol 4, No 2.
Indriyo. (2000). Manajemen Pemasaran.Yogyakarta: BPFE.
Jaya, R. D.,Desfitrina., & Bassi, A.(2021).Peranan Strategi Promosi Dalam Meningkatkan Volume Penjualan Pada PT. Trans Retail Indonesia. Diploma thesis: Universitas Tamansiswa Palembang
Kasali, R. (1999). Manajemen Periklanan.Jakarta: PT Pustaka Utama Grafiti.
Kotler, P.(2002). Manajemen Pemasaran. (Jilid I). Jakarta: PT.Ikrar Mandiri Abadi.
Lamb, C. W., Joseph, F., Hair., & McDaniel, C.(2001). Marketing. (David Octarevia,Trans). (Buku dua. Edisi pertama). Jakarta: Salemba Empat
Machfoedz, M. (2005). Pengantar Pemasaran Modern.Yogyakarta:UPP Akademi Manajemen Perusahaan YKPN.
Miles, M. B., Huberman, A. M., &Saldana, J.(2014). Qualitative Data Analysis (3rd.ed, Tjetjep Rohindi Rohidi, Trans)USA:Sage Publications. UI-Press.
Moleong, L. J. (2014). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya
Moustakas, C. (2009). Phenomenological Research Methods. California: Sage Publications.
Pakpahan, E. (2014). Volume Penjualan. Jakarta: PT Bina Intitama Sejahtera.
Patton, M. Q. (2011).Metode Evaluasi Kualitatif.(Budi Puspo Priyadi, Trans).Yogyakarta: Pustaka Pelajar.
Radiosunu. (2016). Manajemen Pemasaran: Suatu Pendekatan Analisis. Yogyakarta: BPFE.
Remalya, S. A., Sunarti., &Pangestuti, E.(2018). Analisis Strategi Promosi Dalam Upaya Meningkatkan Kunjungan Wisata Di Taman Hutan Kota (Taman Bondas) Batu. Jurnal Administrasi Bisnis (JAB),61(4),107-116.
Chandra, R. (2015). Peranan Strategi Promosi dalam Upaya Peningkatan Volume Penjualan pada Perusahaan Jasa Perhotelan, Jurnal Manajemen dan Keuangan,Vol 14, No 2.
Priyanto, R., Martina, S., Hamzah, F., Somantri, P. R., & Syarifuddin, D. (2018) Peranan Promosi Terhadap Peningkatan Volume Penjualan Produk Rajutan di CV Konta Djaya Binong Jati, Jurnal Abdimas BS, Vol 2, No 1
Sandelowski, M. (2013). Focus on research methods: Whatever happened to qualitative description? Research in nursing & Health. Canada: South-Western Cengage Learning.
Amanah, S. (2015).Peranan Strategi Promosi Pemasaran Terhadap Peningkatan Volume Penjualan, Jurnal Lentera, ISSN 1693 – 6922
Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sukmadinata, N. S. (2016). Metode Penelitian Pendidikan. Bandung: Remaja Rosadakarya.
Sunarto. (2015). Manajemen Sumber Daya Manusia Strategik. Yogyakarta:
Sutojo, S., &Kleinsteuber, F. (2002). Strategi Manajemen Pemasaran. Jakarta : PT Damar Mulia Pustaka.
Sutopo. (2011). Metodologi Penelitian Kualitatif. Surakarta: UNS.
Swastha, B., &Irawan.(2013).Manajemen Pemasaran Modern.Yogyakarta :Liberty Yogyakarta
In-Text Citation: (Yuliati & Wahyuni, 2022)
To Cite this Article: Yuliati, E., & Wahyuni, D. U. (2022). The Role of Promotion Strategies in Increasing the Sales Volume of Regional Specialty Foods in Nampes Hamlet, Baturetno Village, Singosari Malang. International Journal of Academic Research in Business and Social Sciences, 12(1), 2257-2269.
Copyright: © 2022 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode