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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Public Relations and the New Stakeholder Management Environment

Dr Robert Gill

http://dx.doi.org/10.6007/IJARBSS/v4-i10/1211

Open access

relationship to a business-society relationship. This has led to key stakeholders for organisations to come from diverse perspectives, and has changed the focus for stakeholder relations. This paper looks at literature on management to identify the range of stakeholders, and how these stakeholders’ relationships are best managed by the modern organisation.

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