ISSN: 2222-6990
Open access
This paper proposes a games platform known as Marketing Edu Game which is an educational game purposely made for UiTM Diploma students. It is used as a supplementary aid for students. The game incorporates curriculum content from Marketing (MKT243) subject. The game consists of 10 learning paths, representing 10 chapters. Each learning path has a combination of 10 multiple choices and True/False questions. The Marketing Edu Game is created due to students’ hardship to study and revise their subject. This trusted conceptual platform assists students to revise their understanding towards Marketing subject using games as fun learning. This platform has the ability to provide convenient and friendly interface.
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In-Text Citation: (Naseri et al., 2022)
To Cite this Article: Naseri, R. N. N., Harun, A., Abdullah, R. N. R., & Omar, M. H. M. (2022). Development of Educational Games for Fundamentals of Marketing Subject. International Journal of Academic Research in Business and Social Sciences, 12(2), 354–360.
Copyright: © 2022 The Author(s)
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