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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Influence of External and Internal Determinants on Generation Z’s Purchase Intention for Sport Shoes: A PLS-SEM Approach

Winnie Wong Poh Ming, Victor Lau Sheng En, Chee Hua Chin, Ashman Shahrudin bin Khairuddin

http://dx.doi.org/10.6007/IJARBSS/v12-i6/13196

Open access

Every business certainly strives to remain competitive and sustainable in an increasingly competitive global market. There is no exception for other industries including the global sports footwear industry to face the same thing. Realising the growing potential of Generation Z, who incline toward sustainable brands and willing to pay for branded product than any other generations, this study adopted Theory of Reasoned Action (TRA) as the fundamental theory to govern the proposed framework to investigate the effect of product brand, product price, product quality, endorsement, and promotion on purchase intention for sports shoes among Generation Z in Sarawak, Malaysia. A total of 184 respondents took part voluntary in this study. WarpPLS software was used to perform the partial least square - structural equation modelling (PLS-SEM) analysis to examine the relationship among the proposed variables. Interestingly, the findings revealed that product price, endorsement, and promotion have a positive and significant relationship with the purchase intention of sports shoes among Generation Z. Surprisingly, product brand and product quality were found to have no significant relationship with purchase intention. This study provides the basis for future researchers of the sports shoe sector to analyse the relationship between the constructs in other contexts.

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In-Text Citation: (Ming et al., 2022)
To Cite this Article: Ming, W. W. P., En, V. L. S., Chin, C. H., and Khairuddin, A. S. B. (2022). The Influence of External and Internal Determinants on Generation Z’s Purchase Intention for Sport Shoes: A PLS-SEM Approach. International Journal of Academic Research in Business and Social Sciences. 12(6), 1001– 1017.