ISSN: 2222-6990
Open access
Tourism is widely regarded as a significant economic driver in many countries. However, the extent to which tourism destinations, particularly festival destinations, are preferred by tourists remains unexplored. Drawing from attachment literatures, the effect of place attachment on destination loyalty is being studied. The purpose of this study was to examine the relationship between place attachment and destination loyalty. Multiple regressions were used to analyse the responses. A judgmental sampling method was used to analyse the responses, and the hypothesis was tested using multiple regressions. In general, the findings indicate that place dependence and social bonding are significant and have a significant effect on destination loyalty. The findings are beneficial for tourism authorities because they enable them to better understand the impact of place attachment on destination loyalty and how it can be improved in the future.
Backman, S. J., & Crompton, J. L. (1991). The usefulness of selected variables for predicting activity loyalty. Leisure sciences, 13(3), 205-220.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.
Cheng, C. K., & Kuo, H. Y. (2015). Bonding to a new place never visited: Exploring the relationship between landscape elements and place bonding. Tourism Management, 46, 546-560.
Dwyer, L., Chen, N., & Lee, J. (2019). The role of place attachment in tourism research. Journal of Travel & Tourism Marketing, 36(5), 645-652.
Guo, Y., Zhang, J., Zhang, Y., & Zheng, C. (2018). Catalyst or barrier? The influence of place attachment on perceived community resilience in tourism destinations. Sustainability, 10(7), 2347.
Hammitt, W. E., Kyle, G. T., & Oh, C. O. (2009). Comparison of place bonding models in recreation resource management. Journal of Leisure Research, 41(1), 57 – 72.
Hidalgo, M.C., and Hernandez, B. (2001). Place Attachment: Conceptual and Empirical Questions. Journal of Environmental Psychology, 21 (3), 273-81
Hsu, C., Killion, L., Graham, B., Gross, M. J., & Huang, S. (2008). Tourism Marketing: An Asia-Pacific Perspective (1st Ed) Milton Qld: John Wiley & Sons Australia, Ltd.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing research, 10(1), 1-9.
Kumar, V., & Shah, D. (2004), Building and sustaining profitable customer loyalty for the 21st century. Journal of Retailing, 80, 317–330.
Kyle, G., Graefe, A., & Manning, R. (2005). Testing the dimensionality of place attachment in recreational settings. Environment and behavior, 37(2), 153-177.
Kyle, G. T., Mowen, A. J., & Tarrant, M. (2004). Linking place preferences with place meaning: An examination of the relationship between place motivation and place attachment. Journal of environmental psychology, 24(4), 439-454.
Kyle, G., & Chick, G. (2007). The social construction of a sense of place. Leisure sciences, 29(3), 209-225.
Liu, C. R., Lin, W. R., & Wang, Y. C. (2012). Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors. Journal of Destination Marketing & Management, 1(1-2), 118-123.
http://doi.org/10.1016/j.jdmm.2021.05.002
Liu, Q., Wu, Y., Xiao, Y., Fu, W., Zhuo, Z., van den Bosch, C. C. K., ... & Lan, S. (2020). More meaningful, more restorative? Linking local landscape characteristics and place attachment to restorative perceptions of urban park visitors. Landscape and Urban Planning, 197, 103763. https://doi.org/10.1016/j.landurbplan.2020.103763
Malhotra, N. K. (2010). Marketing Research: An Applied Orientation Sixth Edition. New York, USA: Prentice Hall International.
Oliver, R.L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84. http://doi.org/10.1177/004728750003900110
Qu, Y., Xu, F., & Lyu, X. (2019). Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: A moderated mediation model. Current Issues in Tourism, 22(2), 197–217.
Ramkissoon, H., Weiler, B., & Smith, L. D. G. (2012). Place attachment and pro- environmental behaviour in national parks: The development of a conceptual framework. Journal of Sustainable Tourism, 20(2), 257–276.
Ribeiro, M. A., Woosnam, K. M., Pinto, P., & Silva, J. A. (2018). Tourists’ destination loyalty through emotional solidarity with residents: An integrative moderated mediation model. Journal of Travel Research, 57(3), 279-295.
Song, Z., & Soopramanien, D. (2019). Types of place attachment and pro-environmental behaviors of urban residents in Beijing. Cities, 84, 112–120.
Suntikul, W., & Jachna, T. (2016). The co-creation/place attachment nexus. Tourism Management, 52, 276-286.
Wong, A., & Zhou, L. (2006). Determinants and outcomes of relationship quality: a conceptual model and empirical investigation. Journal of International Consumer Marketing, 18(3), 81-105.
Woosnam, K. M., Aleshinloye, K. D., Strzelecka, M., and Erul, E. (2018). “The Role of Place Attachment in Developing Emotional Solidarity with Residents.” Journal of Hospitality and Tourism Research,42 (7): 1058–1066.
Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective, and conative loyalty. Tourism Management, 31(2), 274-284. http://doi.org/10.1016/j.tourman.2009.03.007
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56. http://doi.org/10.1016/j.tourman.2003.08.016
Yoon, Y. S., Lee, J. S., & Lee, C. K. (2010). Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29(2), 335-342. http://doi.org/10.1016/j.ijhm.2009.10.002
In-Text Citation: (Abdul Rahim et al., 2022)
To Cite this Article: Abdul Rahim, N., Husin, N., Juhari, J., Masdek, N. R. N. M., Ahmad, K. S. (2022). Festival Hosting Destination: Investigating the Impact of Place Attachment on Destination Loyalty. International Journal of Academic Research in Business and Social Sciences. 12(5), 1847-1855.
Copyright: © 2022 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode