ISSN: 2222-6990
Open access
Over the past decades, consumers have spent no more than one-minute scanning for making buying decisions on the products they need. Hence, the marketplace has been a growing emphasizing towards packaging. It has been identified that packaging plays a vital role in effect consumer buying behaviour. From this view, the packaging is no longer considered only as of the container for a product. Marketplace believed that packaging is one of the expressive packaging to gain consumer attention and become an ultimate selling preposition stimulating consumer buying behaviour. This paper discussed the packaging as a brand builder to stimulate consumer buying behaviour to purchase a particular brand.
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In-Text Citation: (Tan & Abdullah, 2022)
To Cite this Article: Tan, S. M., & Abdullah, F. (2022). Packaging as a Brand Builder. International Journal of Academic Research in Business and Social Sciences, 12(5), 359–362.
Copyright: © 2022 The Author(s)
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