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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Popularization of Sexist Language in Celebrated Tamil Lyrics

Tweshaa Devi Jelvarajah, Belinda Marie Balraj

http://dx.doi.org/10.6007/IJARBSS/v12-i7/14252

Open access

Women have been subjected to significant gender stereotyping in Tamil music. The media manager in the music industry frequently portrays women in a negative way and as having more negative qualities than men. These constant negative portrayals show viewers how to act toward women in specific ways, affecting communication and perception. The focus of this paper is on how sexism is being portrayed through lyrics in selected Tamil songs. Content analysis was performed on ten selected Tamil songs. The findings revealed that there is a clear difference in the portrayal of women in the selected Tamil songs.

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In-Text Citation: (Jelvarajah & Balraj, 2022)
To Cite this Article: Jelvarajah, T. D., & Balraj, B. M. (2022). Popularization of Sexist Language in Celebrated Tamil Lyrics. International Journal of Academic Research in Business and Social Sciences. 12(7), 335 – 340.