ISSN: 2222-6990
Open access
Billboards performed as an important medium in sharing information with the specific target audience. However, due to technology changes, the relevancy of this medium is needed to review whether it is still relevant towards visual communication. This quantitative research was studied on how the images roles on billboard advertisement are performed towards visual communication and public's responsiveness using survey questionnaires with the public, the designers, and photographers. The findings explained the level of public awareness and understanding including factors contributing to the image performances on the billboard advertisement.
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In-Text Citation: (Kamaruddin et al., 2022)
To Cite this Article: Kamaruddin, N., Rosli, H., & Azman, A. (2022). Images Roles Assessment on Billboard Advertisment towards Public Awareness and Acceptance. International Journal of Academic Research in Business and Social Sciences, 12(9), 1428 – 1434.
Copyright: © 2022 The Author(s)
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