ISSN: 2222-6990
Open access
The use of information and communication technology (ICT) has great potential to provide services in accessing data in the business and agricultural sectors. A study found that the main barriers to accessing ICT were geographical landscape, language barriers, lack of knowledge and skills and support infrastructures. Due to the ICT being a pillar of improvement in the agriculture market, this study investigated the factor influencing consumers adopting ICT in the agriculture Market in Miri Sarawak. This study analyses the types of tools of information and communication technology (ICT) that were preferable to determine the factor that influences consumer access to ICT in the agriculture market and to identify the effectiveness of ICT systems in the agriculture market. This study used descriptive analysis, Pearson correlation and multiple linear regression for the ICT's measured influence factor. Most respondents prefer smartphones to use a smartphone to access the agriculture market. The results also reveal a strong relationship between perceived ease to use, perceived usefulness and facilitating conditions with the use of ICT. However, only perceived ease to use influences the adoption of ICT in Miri's agriculture market. For the recommendation, the government should strengthen the agriculture information platform technology and encourage more entrepreneurs and the private sector to use ICT to present more promotions to consumers.
Ambarwati, R., Harja, Y. D., & Thamrin. (2020). The Role of Facilitating Conditions and User Habits: A Case of Indonesian Online Learning Platform. The Journal of Asian Finance,Economics and Business 7(10),481–489.
https://doi.org/10.13106/jafeb.2020.vol7.no10.481 BUSINESS. Journal of Agribusiness, 7, 49-59.
Ahzran, A., Perman, B., Jalil, Z. B. S., & Zaaba, Z. (2020). The Impact of Trust and social Network on employee knowledge Sharing Capabilities. ESTEEM Journal of Social Sciences and Humanities, 5(5), 11–26. https://ejssh.uitm.edu.my/images/Vol5Feb20/ICOMS2.pdf
Alwahaishi, S., & Snasel, V. (2013). Consumers' Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model. Journal of Technology Management & Innovation, 8(2), 9–10. https://doi.org/10.4067/s0718- 27242013000200005
Cho, Y. C., & Sagynov, E. (2015). Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment. International Journal of Management & Information Systems (IJMIS), 19(1), 21. https://doi.org/10.19030/ijmis.v19i1.90
Department Of Agriculture Sarawak Official Website. (n.d.). Retrieved from doa.sarawak.gov.my website:https://doa.sarawak.gov.my/page-0-0-515-Modernising-the-agriculture- sector.html
Department of Statistics Malaysia Official Portal. (2020). Retrieved from www.dosm.gov.my website: https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=319&bul_id=N08 4bms5WDFIMzJ1MjRGU1dHbmVydz09&menu_id=TE5CRUZCblh4ZTZMODZIbmk2 aWRRQT09
Gaol, T. V. L., & Gustira, M. R. (2020, July). Utilization of Information and Communication Technology in Agriculture. In IOP Conference Series: Materials Science and Engineering (Vol. 879, No. 1, p. 012143). IOP Publishing.
Ganlari, D. K., Deka, P., & Dutta, C. (2016). A study on consumer buying behaviour of mobile phones. Journal of Management in Practices, Vol.1, 1–26.
Hananu, B., Abdul-Hanan, A., & Abdul-Rasheed, H. (2015). Evaluation of the Effects of Information and Communications Technology (ICT) on Quality Customer Service Delivery in the Banking Industry: Evidence from Selected Banks in the Tamale Metropolis. International Journal of Innovation and Scientific Research, 15(1), 161-174.
Horn, C., & Rennie, E. (2018). Digital access, choice and agency in remote Sarawak. Telematics and Informatics, 35(7), 1935–1948. https://doi.org/10.1016/j.tele.2018.06.006
Hoque, M. Z., Haque, Md. E., Prodhan, F. A., & Islam, Md. S. (2021). Utilization of ICTs in Agricultural Marketing Information Delivery in Charland of Bangladesh. Asian Journal of Education and Social Studies,10–20 https://doi.org/1 0.9734/ ajess /2021 /v14i2303 50.
Kale, R. B., Rohilla, P. P., Meena, M. S., & Wadkar, S. K. (2015). Information and Communication Technologies for Agricultural Knowledge Management in India. Journal of Global Communication, 8(1), 16. http s://doi.org /10.59 58/0976- 2442.2015.00002.6.
Lindbeck, A., & Wikstrom, S. (2000). The ICT revolution in consumer product markets. Consumption Markets & Culture, 4(1), 77–99. https ://doi.org /10.1080/ 10253866.2000.967035.
Lokeswari, K. (2016). A study of the use of ICT among rural farmers. International Journal of Communication Research, 6(3), 232.
Luqman, M., Yaseen, M., Ashraf, S., Mehmood, M. U., & Karim, M. (2019). Factors influencing use of information and communication technologies among farmers in rural Punjab, Pakistan. Journal of Agricultural Extension, 23(2), 101-112.
Mwantimwa, K. (2019). ICT usage to enhance firms' business processes in Tanzania. Journal of Global Entrepreneurship Research, 9(1). https://doi.org/10.1186/s40497-019-0170-6
Moidunny, K. (2009). The Effectiveness of the National Professional Qualification for Educational Leaders (NPQEL). Unpublished Doctoral Dissertation, Bangi: The National University of Malaysia.
Ninsiima, D. (2015). Factors affecting the adoption of an information communications technology system for agriculture in Uganda. Michigan State University
Omar, Q. B. (2020). Factors Influencing Behavioural Intention to Adopt e-AgriFinance among the Farmers in Sarawak (Doctoral dissertation, Curtin University).
Safari, S., & Masdek, N. R. N. M. (2015). Consumer perception and acceptance of Agriculture Product Purchased Through E-Business. Journal of Agribusiness,7,49-59.
Tao Zhou. (2011). Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow. Information Development, 27(3), 207–218. https://doi.org/10.1177/0266666911414596.
The Official Portal of the Sarawak Government. (2020). Retrieved from sarawak.gov.my website: https://sarawak.gov.my/web/home/article_view/240/175/.
Wong, C. H., An, P. P., Wong, F. F. K., & Kumarashvari, S. (2021). Factors Influencing the Consumers Adoption of E-commerce in the Agricultural Market. International Journal of Academic Research in Business and Social Sciences, 11(7).
https://doi.org/10.6007/ijarbss/v11-i7/10383.
In-Text Citation: (Ismail et al., 2022)
To Cite this Article: Ismail, N. A., Sia, G. M., Jamsari, N. N. M., & Bakar, M. A. (2022). Factors Influences Consumers Adopting ICT in Agriculture Market: A Case Study at Miri Sarawak. International Journal of Academic Research in Business and Social Sciences, 12(10), 1918 – 1928.
Copyright: © 2022 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode