ISSN: 2222-6990
Open access
Social entrepreneurship can be defined as an entrepreneur maximising the social value creation through their entrepreneurial behaviour. Afterward, social entrepreneurship in sport entails individuals attributing the power of sport to achieve social sustainability by improving quality of life and well-being of people and community. However, there is a lack of studies focusing on the sport from entrepreneurial disciplines and lack in discussion per sports industry as a drive change to lift social sustainability especially related to psychology stability. Therefore, the purpose of this paper is to present a conceptual framework of sport-based social entrepreneurship as an important mechanism for social sustainability. The review of past literature enables us to develop a conceptual framework on how sport-based social entrepreneurship may assist the development of social sustainability in a country. This study argued that sport-based social entrepreneurship could help in overcome the mental health issue and to foster social networks of individual thus led to the development of psychology stability. The proposed conceptual framework offers three general propositions than can be empirically validated in future research. This paper contributes to enhance the understanding of social entrepreneurship endeavour contributing to social sustainability through the sport-based social entrepreneurship approach.
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In-Text Citation: (Jamaludin et al., 2022)
To Cite this Article: Jamaludin, N. A., Zaki, H. O., & Fernandez, D. (2022). The Approach of Sport-Based Social Entrepreneurship Contributing to Social Sustainability: A Conceptual Framework. International Journal of Academic Research in Business and Social Sciences, 12(9), 538 – 549.
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