ISSN: 2222-6990
Open access
With numerous value-added deals available to clients, the popularity of online marketplaces is undeniably rising. In Malaysia, foreign-owned e-marketplaces predominate in the online marketplace. Due to intense pricing rivalry, local producers and distributors have disadvantages while using foreign e-marketplaces. In an effort to support regional producers and distributors, a local e-marketplace has also been made available to Malaysian potential customers to facilitate trading activities in local online platform. However, those domestically run and controlled are still lagging behind in terms of appeal to Malaysian consumers. Thus, the objectives of the study are: (i) To identify factors that contribute to e-marketplace popularity and (ii) To determine the causes of the local e-marketplace users' reluctance. Qualitative research method will be applied by distributing structured questionnaires to respondents. The study's findings will help local web designers and mobile app creators optimise their work so that it appeals to Malaysian users. Further research is required to validate the factors identified to fill the gap in previous studies.
Akter, S., Motamarri, S., Hani, U., Shams, R., Fernando, M., Babu, M., & Shen, N. K. (2020). Building dynamic service analytics capabilities for the digital marketplace. Journal of Business Research, 118, 177–188.
Alaei, A. M., Taleizadeh, A. A., & Rabbani, M. (2020). Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store. Journal of Retailing and Consumer Services, 65.
Arora, N., & Aggarwal, A. (2018). The role of perceived benefits in formation of online shopping attitude among women shoppers in India. South Asian Journal of Business Studies, 7(1), 91–110
Chang, Y. Y., Lin, S. C., Yen, D. C., & Hung, J. W. (2020). The trust model of enterprise purchasing for B2B e-marketplaces. Computer Standards and Interfaces, 70.
Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 32(7), 1519-1538.
Choi, J., & Nazareth, D. L. (2014). Repairing trust in an e-commerce and security context: An agent-based modeling approach. Information Management and Computer Security, 22(5), 490–512.
Chong, W. K., Shafaghi, M., & Tan, B. L. (2011). Development of a business-to-business critical success factors (B2B CSFs) framework for Chinese SMEs. Marketing Intelligence and Planning, 29(5), 517–533.
Delafrooz, N., Paim, L. H., & Khatibi, A. (2011). Understanding Consumer’s Internet Purchase Intention In Malysia. African Journal of Business Management, 5(3), 2837-2846.
Department of Statistic Malaysia (2021). Performance of Digital Economic Report. Malaysia Digital Economy 2021. Retrieved from
https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat= 473&bul_id=cmRYZ21sUVF4elBySHVWckhkMGU4Zz09&menu_id=b0pIV1E3RW40VWRTUkZocEhyZ1pLUT09
Fan, Q., Yul, L. J., & Kim, J. I. (2013). The impact of web site quality on flow-related online shopping behaviors in C2C e-marketplaces: A cross-national study. Managing Service Quality: An International Journal, 23(5), 364–387.
Hashim, N., & Abdullah, N. (2014). Catastrophe of E-Commerce among Malaysian SMEs - Between Its Perceived and Proven Benefits. Jurnal Pengurusan. 42. 145-158.
Li, H., Fang, Y., Wang, Y., Lim, K. H., & Liang, L. (2015). Are all signals equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers. Information Technology and People, 28(3), 699–723.
Ling, K. C., Daud, D., Piew, T. H., Keoy, K. H., & Hassan. P. (2011). Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia. International Journal of Business and Management, 6(6), 1676-182.
Liu, Y., & Tang, X. (2018). The effects of online trust-building mechanisms on trust and repurchase intentions: An empirical study on eBay. Information Technology and People, 31(3), 666–687.
Muda, M., Mohd, R., & Hassan, S. (2016). Online Purchase Behavior of Generation Y in Malaysia. Procedia Economics and Finance , 37, 292-298.
Muller, J. (2022). Statista. Retrieved fromhttps://www.statista.com/statistics/869640/ malaysia-top-10-e-commerce-sites/#statisticContainer
Naseri, R. N. N., Ahmad, N. Z. A., Shariff, S., Hussin, H., Nordin, M. N. (2021). Issues And Challenges Of Online Shopping activities On The Impact Of Corona Pandemic :A Study On Malaysia Retail Industry. Turkish Journal of Computer and Mathematics Education, 12(10), 7682-7686.
Oh, S. J., & Kim, S. W., (2011). The effect of B2B e?marketplace type on buyer?supplier relational advantages of e?marketplace and firm performance. Asian Journal on Quality, 12(2), 189–203.
San, L. Y., Omar, A., & Thurasamy, R. (2015). Online Purchase: A Study of Generation Y in Malaysia. International Journal of Business and Management, 10(6), 1-7.
Stockdale, R., & Standing, C. (2004). Benefits and barriers of electronic marketplace participation: An SME perspective. Journal of Enterprise Information Management. 17, 301-311.
Zheng, H., Hung, J., Lin, Z., & Wu, J. (2015). The value of guarantee in service e-commerce. Nankai Business Review International, 6, 82-102.
In-Text Citation: (Adanan et al., 2022)
To Cite this Article: Adanan, S. A., Latif, M. M. R. A., Hassan, M., & Salleh, M. (2022). Sustainability of Local E-Marketplace: Alleviating Reluctance among Malaysian Consumers. International Journal of Academic Research in Business and Social Sciences, 12(10), 2026 – 2033.
Copyright: © 2022 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode