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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Content Analysis of Visual Storytelling Elements for Social Media Education Tools

Nurziehan Baharuddin, Hafizah Rosli

http://dx.doi.org/10.6007/IJARBSS/v12-i10/15275

Open access

The rise of learning innovation suggested that multimedia content are practical tools of communication to support teaching and learning. However, despite increasing learning innovations, visual storytelling approaches have been lacking in Malaysian education, especially social media platforms. This paper aims to identify visual storytelling elements from literature reviews and scholars. This research employs a qualitative method using the content analysis process to identify the visual storytelling elements from the textual documents in various fields. The findings of this paper are the elements of visual storytelling that are significant in creating educational content for social media. This paper contributes a new guideline for future researchers and designers to use in other fields that feed the grounds.

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In-Text Citation: (Baharuddin & Rosli, 2022)
To Cite this Article: Baharuddin, N., & Rosli, H. (2022). The Content Analysis of Visual Storytelling Elements for Social Media Education Tools. International Journal of Academic Research in Business and Social Sciences, 12(10), 3186 – 3193.