ISSN: 2222-6990
Open access
Background: In the research field of Suburban Women, Malacca and from the viewpoint of Melaka residents, success of women entrepreneurs shows high resilience and competitiveness in facing any challenge in the economic cycle and having a good impact towards the communities in the world.
Objectives: This paper identifies the impact of success of women entrepreneurs, namely digital entrepreneurship, digital marketing, and government support.
Method: Using an online survey, the study collects data in Suburban, Malacca from 310 respondents among residents in Melaka. We used the Statistical Package for the Social Sciences (SPSS) software to test the correlation between dependent variables and independent variables.
Result: The results analyzed by multiple linear regression analysis show that only two out of three factors which are digital entrepreneurship and digital marketing have significant effect on the success of women entrepreneurs. While government support has no significant effect.
Conclusion:Mastering in digital marketing and digital entrepreneurship are internal factors that help entrepreneurs become successful compared to external factors such as government support.
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In-Text Citation: (Zainol et al., 2022)
To Cite this Article: Zainol, N., Esa, M. M., Muhamad, N., & Mohamad, S. S. (2022). Factors Affecting The Success of Digital Entrepreneurship among Suburban Women: Malacca. International Journal of Academic Research in Business and Social Sciences, 12(12), 153 – 163.
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