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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Perception towards Media Portrayals of Janda in Malaysia

Salina Sabri, Zulaikha Khairuddin, Onaliza Satimin, Syafiqah Johan Amir Johan, Fairuz Husna Mohd Yusof

http://dx.doi.org/10.6007/IJARBSS/v12-i12/15571

Open access

Since the term ‘janda’, Malay for previously married women, is typically seen to carry a negative connotation, this study set out to investigate society’s perceptions towards media portrayal of the word ‘janda’ in Malaysia. It also aimed to examine the significant difference between gender on the perceptions towards the media portrayal. The quantitative approach was employed in this research and data for this study were questionnaire responses collected from 381 respondents of different backgrounds. The results showed that in general, the media in Malaysia portrays janda negatively. However, there are still positive portrayals of janda in the media as independent individuals especially when it relates to their children. Other than that, it was also discovered that there was a significant difference in the perception of media portrayals of janda in Malaysia between genders and it seemed that women felt that the media portrayed jandas more negatively compared to men. Future research could use qualitative methods to have an in-depth analysis and a further understanding of the reasons for negative media portrayal of janda and how it influences society, both directly and indirectly.

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In-Text Citation: (Sabri et al., 2022)
To Cite this Article: Sabri, S., Khairuddin, Z., Satimin, O., Johan, S. J. A., & Yusof, F. H. M. (2022). Perception towards Media Portrayals of Janda in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(12), 992 – 1003.