ISSN: 2222-6990
Open access
Global demand for handicraft products is rising, and it has contributed significantly towards the Bangladesh economy. In recent years, more handicraft centers have been built to better facilitate local handicraft operators reaching their customers (particularly tourists). Even small-scale and traditional handicraft operators are migrating to modern mass-production processes to cater the rising market demand. Given the scepticism as well as negative impression towards the authenticity of mass production handicrafts, this paper quantitatively examined tourists’ perceived authenticity on local handicraft attributes and how it influences their purchase behaviour. From the analysis, respondents generally agreed that local handicrafts’ attributes are unique and original, made from fine quality materials, promoting local culture and historical integrity, and reasonably priced. Except for uniqueness and originality, all these attributes were significantly linked to tourists’ purchase behavior. Overall, outcome from this study would benefit both academicians and practitioners, particularly in the handicraft industry.
Aageson, T. H. (2008). Cultural entrepreneurs: Producing cultural value and wealth. Cultures and globalization: The cultural economy, 2, 92.
Abdukhamidov, S. A. (2019). Distinctive features of regional tourism development. Theoretical & Applied Science, (4), 337-341.
Adamson, G. (2010). The craft reader. Berg.
Ahmed, Z., Mahmud, S., & Acet, H. (2022). Circular economy model for developing countries: evidence from Bangladesh. Heliyon, e09530.
Anisef, J., & Adamson, G. (2017). Tracing emerging modes of practice: Craft sector review Prepared for the Ontario Arts Council.
Bak-Andersen. (2021). Reintroducing Materials for Sustainable Design?: Design Process and Educational Practice.
Basri, F. I., & Bakhtiar, M. F. S. (2013). Craft souvenirs: Perceived authenticity and tourist purchase behaviour. Hospitality and Tourism: Synergizing Creativity and Innovation in Research, 141.
Bin Mohamad, S. (2021). Revitalising brassware handicrafts in Terengganu, Malaysia through sustainable design (Doctoral dissertation, Lancaster University).
Choibamroong, T. (2006). Knowledge of tourists’ behavior: A key success factor for managers in tourism business. International Journal of Tourism Research. 1-8.
Chudasri, D., Walker, S., & Evans, M. (2012). An overview of the issues facing the craft industry and the potential for design, with a case study in Upper Northern Thailand.
Dai, Y., & Hwang, S. H. (2021). Social Innovation Design and Sustainability of Youth-Led Bamboo Craft Brand in Zhushan Township, Taiwan. Sustainability, 13(17), 9911.
Echtner, C. M., & Ritchie, J. B. (1993). The measurement of destination image: An empirical assessment. Journal of travel research, 31(4), 3-13.
Ferreira, J., Sousa, B. M., & Gonçalves, F. (2018). Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: people and places in the global economy.
Grayson, K. & Martinec, R., (2004).Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings. Journal of Consumer Research, 31 (2), 296-312.
Gultom, A. W. (2021). The marketing strategy analysis of agate crafts as souvenirs of Baturaja region specialty. In International Conference Universitas Pekalongan 2021 (Vol. 1, No. 1, pp. 35-42).
Khaire. (2019). Entrepreneurship by design: the construction of meanings and markets for cultural craft goods. Innovation (North Sydney), 21(1), 13–32. https://doi.org/10.1080/14479338.2018.1530566
Kim, S. (1997). International Tourists’ Souvenir Purchasing Behaviour. Ames, Iowa: Iowa State University.
Littrell, M. A., L. F. Anderson, and P. J. Brown (1993). “What Makes a Craft Souvenir Authentic?” Annals of Tourism Research, 20: 197-215.
Mamidipudi. (2018). Constructing Common Knowledge: Design Practice for Social Change in Craft Livelihoods in India. Design Issues, 34(4), 37–50. https://doi.org/10.1162/desi_a_00510
Marangkun, W., & Thipjumnong, A. (2018). Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand. Journal of Tourism and Hospitality Management, 6(2), 47-60.
Masoud, Mortazavi, M., & Torabi Farsani, N. (2019). A study on tourists' tendency towards intangible cultural heritage as an attraction (case study: Isfahan, Iran). City, Culture and Society, 17, 54–60. https://doi.org/10.1016/j.ccs.2018.11.001
Mawufemor, K., Eshun, G., & Tichaawa, T. M. (2019). Factors influencing choice of souvenirs by international tourists. African Journal of Hospitality, Tourism and Leisure, 8(5), 1-10.
Mishra, R. S. (2012). Aesthetics of Craft Production: With Reference to the Culture Industry Proposal by UNESCO in the Context of India. International Journal of the Arts in Society, 6(3).
Mudemba, R., Taruvinga, A., & Zhou, L. (2021). Determinants of adoption of Indigenous Knowledge (IK) based technology in handicrafts among rural women of Amathole, South Africa: A double hurdle model approach. African Journal of Science, Technology, Innovation and Development, 13(4), 407-414.
Parnwell, M. J. (2018). Tourism and rural handicrafts in Thailand 1 (pp. 234-257). Routledge.
Patria, Usmanij, P. A., & Ratten, V. (2019). Survivability and Sustainability of Traditional Industry in the Twenty-First Century: A Case of Indonesian Traditional Furniture SME in Jepara. In Subsistence Entrepreneurship (pp. 131–153). Springer International Publishing. https://doi.org/10.1007/978-3-030-11542-5_8
Peck, & Childers, T. L. (2006). If I touch it I have to have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765–769. https://doi.org/10.1016/j.jbusres.2006.01.014
Ramayah, T., Rahman, S. A., & Taghizadeh, S. K. (2019). Modelling green entrepreneurial intention among university students using the entrepreneurial event and cultural values theory. International Journal of Entrepreneurial Venturing, 11(4), 394-412.
Reisinger, & Steiner, C. J. (2006). Reconceptualizing object authenticity. Annals of Tourism Research, 33(1), 65–86. https://doi.org/10.1016/j.annals.2005.04.003
Riefler. (2020). Local versus global food consumption: the role of brand authenticity. The Journal of Consumer Marketing, 37(3), 317–327. https://doi.org/10.1108/JCM-02-2019-3086
Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences [by] John T. Roscoe.
Setiyati, E. A., & Indrayanto, A. (2011). Outsourced souvenirs: An investigation towards authenticity anxiety and tourists purchase behavior. International Journal on Social Science, Economics and Art, 1(3), 196-201.
Schuiling, I., & Kapferer, J. N. (2004). Executive insights: real differences between local and international brands: strategic implications for international marketers. Journal of international marketing, 12(4), 97-112.
Strizhakova, Y., & Coulter, R. A. (2015). Drivers of local relative to global brand purchases: A contingency approach. Journal of International Marketing, 23(1), 1-22.
Sumarjan, N., Zahari, M. S. M., Radzi, S. M., Mohi, Z., Hanafiah, M. H. M., Bakhtiar, M. F. S., & Zainal, A.(2014). Hospitality and tourism. Malaysia: CRC Press/Balkema.
Swanson, K. K. (2004). Tourists’ and retailers’ perceptions of souvenirs. Journal of Vacation Marketing, 10(4), 363-377.
Torabian, P., & Arai, S. M. (2016). Tourist perceptions of souvenir authenticity: An exploration of selective tourist blogs. Current Issues in Tourism, 19(7), 697-712.
Tosun, C., Temizkan, S. P., Timothy, D. J., & Fyall, A. (2007). Tourist shopping experiences and satisfaction. International Journal of Tourism Research, 9(2), 87-102.
Warren, G., & Dinnie, K. (2018). Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves? Tourism Management, 66, 302-314.
Yadav, U. S. (2022). Global Handicraft Index: A Pioneering Approach and developing strategies for promotion, competition, and artisan in the world. Asian Journal of Management, Entrepreneurship and Social Science, 2(02), 131-153.
Yeh, T. M., Chen, S. H., & Chen, T. F. (2019). The relationships among experiential marketing, service innovation, and customer satisfaction—A case study of tourism factories in Taiwan. Sustainability, 11(4), 1041.
Yu, & Littrell, M. A. (2003). Product and Process Orientations to Tourism Shopping. Journal of Travel Research, 42(2), 140–150. https://doi.org/10.1177/0047287503257493
Zulaikha, E., & Brereton, M. (2011). Innovation strategies for developing the traditional souvenir craft industry. In Proceedings of the First International Conference on Engineering, Designing and Developing the Built Environment for Sustainable Wellbeing (pp. 53-58). Queensland University of Technology.
In-Text Citation: (Hossain et al., 2022)
To Cite this Article: Hossain, S. Q., Kedin, N. A., Talib, A. H., & Bakhtiar, M. F. S. (2022). Handicrafts Perceived Authenticity and Purchase Behavior among Tourists in Bangladesh. International Journal of Academic Research in Business and Social Sciences, 12(1), 716 – 729.
Copyright: © 2022 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode