ISSN: 2222-6990
Open access
The increasing use of social media (SM) in Malaysia is at high risk of addiction among the youth. Therefore, the objective of the study is (i) to investigate the challenges encountered by the Malaysia Government of social media issues among youth in Malaysia, (ii) to analyse the attitude and behavioural intention of social media usage among youth in Malaysia and (iii) to propose Non-hostile Social Media Usage Attitude and Behavioral Intention Model among Youth in Malaysia. The research methodology will adopt a quantitative method for data collection. To achieve the first objectives of the study, theoretical research will be conducted by collecting secondary data related to the Attitude Model, intention behaviour and current issues of social media use. Next, empirical studies are conducted to achieve the second objective by distributing a survey among 384 youth from five (5) research sites involving secondary public school in Malaysia. Data Objective 2 is analysed by using IBM SPSS and the results revealed the data of attitude (extracted from element in ABC model) and behavioral intention. Thus, the finding of the results is needed to come out with a comprehensive model as a guideline for harmonious social media usage and useful for future study towards developing a teaching and learning module for social media use and awareness campaign at school to ensure the students can use social media in the right way, good attitude and also can protect themselves to get involved in cybercrime.
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In-Text Citation: (Mahadi et al., 2022)
To Cite this Article: Mahadi, S. R. S., Mohtar, N. M., & Aziz, M. N. A. (2022). Developing Non-hostile Social Media Usage Attitude and Behavioral Intention Model among Youth in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13(1), 74 – 83.
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