The Impact of Social Media Marketing on Young Consumers’ Purchase Intention in Malaysia: The Mediating Role of Consumer Engagement

Ahmed, M. A., & Zahid, Z. (2014). Role of Social Media marketing to Enhance CRM and Brand Equity in terms of Purchase Intentions. Asian Journal Of Management Research, 4(3), 533-549.
Argawal, K., & Jaliwala, H. (2013). Effect of Social Media on E-Purchase amongst Youth. International Journal of Business Management & Research, 3(2), 131-136.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology and Marketing, 32(1), 15-27.
Asperen, M. V., Rooij, P. D., & Dijkmas, C. (2017). Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry. International Journal of Hospitality & Tourism Administration, 19(3), 1-17.
Bansal, C. (2015). Why Engaged Customers are Your Best Customers: Facts & Figures on the Value of Engagement. Retrieved from Linkedin: https://www.linkedin.com/pulse/why-engaged-customers-your-best-facts-figures-value-chetna-bansal/
Baron, R. M., & Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bitner, A. L., & Albinsson, P. A. (2016). Targeting Young Adults: The Effectiveness of Social Media Use for Local Businesses. Atlantic Marketing Association Annual Proceedings, 1-18.
Bowden, J. L.-H. (2009). The Process of Customer Engagement: A Conceptual Framework. Journal of Marketing Theory and Practice, 17(1), 63-74.
Bullen, P. B. (2013). How to choose a sample size (for the statistically challenged). Retrieved from tools4dev: https://www.tools4dev.org/resources/how-to-choose-a-sample-size/
Chang, M. K., Cheung, W., & & Lai, V. S. (2005). Literature derived reference models for the adoption of online shopping. Information & Management, 42(4), 543-559.
Chen, G. M. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behaviour, 27(2), 756-772.
Dollarhide, M. E. (2021). Social Media. Retrieved from Investopedia: https://www.investopedia.com/terms/s/social-media.asp
Fincham, J. E. (2008). Response Rates and Responsiveness for Surveys, Standards, and the Journal. American Journal Of Pharmaceutical Education, 72(2), 43.
Gilchrist, A. (2016). Industry 4.0: The Industrial Internet of Things. Berkeley: Apress.
Haris, A., Zulkefli, Z. K., Ahmad, N., Daud, M. S. N., Muhamed, N. A., Abdul Shukor, S., & Kamarubahrin, A. F. (2017). Consumers' Intention to Purchase Dates: Application of Theory of Reasoned Action (TRA). Malaysian Journal of Consumer and Family Economics, 20, 1-15.
Hayes. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: The Guilford Press.
Hayes, J. L., & King, K. (2014). The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students. Journal of Interactive Advertising, 14(2), 98-109.
Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 311-330.
Hutter, K., Hautz, J., Dennhardt, S., & Fuller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351.
Kallas, P. (2019). Top 15 Most Popular Social Networking Sites and Apps [2021]. Retrieved from DreamGrow: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. The uses of mass communications: Current perspectives on gratifications research, 19-32.
Kemp, S. (2021). Digital 2021: Malaysia. Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-malaysia
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Ko, H. (2000). Internet Uses and Gratifications: Understanding Motivations for Using the Internet. Washington, USA: Annual Meeting of the Associate for Education in Journalism & Mass Communication.
Kohli, C., Suri, R., & Kapoor, A. (2014). Will social media kill branding? Business Horizons, 58(1), 1-10.
Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2020). What drives brand love for natural products? The moderating role of household size. Journal of Retailing and Consumer Services, 58, 1-10.
Le-Hoang, P. V. (2020). Factors affecting online purchase intention: the case of e-commerce on lazada. Independent Journal of Management & Production, 11(3), 1018-1033.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Marketing Lancers. (2017). Social Media Marketing: What Business Owners In Malaysia Need To Know? Retrieved from Marketing Lancers: https://marketinglancers.com/social-media-marketing-malaysia-what-are-your-concerns/
Marketing Signal Lab. (2019). Social Media Marketing Statistic in Malaysia. Retrieved from Marketing Signal Lab: https://marketingsignallab.com/social-media-marketing-statistic-in-malaysia/
Marrs, M. (2020). 7 Ways to Use Facebook for Marketing. Retrieved from WordStream: https://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing#:~:text=Facebook%20continues%20to%20be%20the,friends%20connect%20and%20share%20online.&text=Whether%20you're%20a%20big,identity%2C%20and%20broaden%20your%20reach.
McLachlan, S. (2020). How to Increase Social Media Engagement: A Guide for Marketers. Retrieved from Hootsuite: https://blog.hootsuite.com/social-media-engagement/
Morris, M., & Ogan, C. (1996). The Internet as a mass medium. Journal of Communication, 46(1), 39-50.
Muda, M., & Khan, M. N. R. (2020). Electronic Word-of-Mouth (eWOM) and User-Generated Content (UGC) on Beauty Products on YouTube: Factors Affecting Consumer Attitudes and Purchase Intention. Malaysian Journal of Consumer and Family Economics, 24(S1), 1-22.
Nor, K. M., & Pearson, J. M. (2008). An Exploratory Study Into The Adoption of Internet Banking in a Developing Country: Malaysia. J. Internet Commer, 7(1), 29-73.
Okazaki, S., & Mueller, B. (2007). Cross-cultural advertising research: Where we have been and where we need to go. International Marketing Review, 24(5), 499-518.
Pang, Y. X., Ng, S. H., & Lau, W. T. (2022). Digital Cashless Payments and Economic Growth: Evidence from CPMI Countries. Capital Market Review, 30(2), 63-89.
Pena-Garcia, N., Gil-Saura, I., Rodriguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6, 1-11.
Phusalux, J., Jermsittiparsert, K., Saisama, C., & Wongjunya, N. (2020). Impact of Social Media Marketing on Consumer Buying Behavior of Youth. International Journal of Psychosocial Rehabilitation, 24(7), 1304-1321.
Quelch, J. A., & & Jocz, K. E. (2008). Milestones in marketing. Business History Review, 82(4), 827-838.
Rather, R. A. (2019). Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration. Journal of Global Marketing, 32(2), 116-135.
Rozario-Ospino, J. (2019, October 22). Social Video Trends: Marketer Insights for 2020. Retrieved from Animoto Blog: https://animoto.com/blog/news/social-video-trends-marketers-2020
Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass Communication and Society, 3(1), 3-37.
Rust, R. T., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1/2), 94-101.
Schivinski, B., Christodoulides, G., & Dabrowski, D. (2016). Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands. Journal of Advertising Research, 56(1), 1-18.
Schulze, C., Scholer, L., & Skiera, B. (2014). Not All Fun and Games: Viral Marketing for Utilitarian Products. Journal of Marketing, 78(1), 1-19.
Shah, A. M., Zahoor, S. Z., & Qureshi, I. H. (2019). Social Media and Purchasing Behavior: A Study of the Mediating Effect of Customer Relationships. Journal of Global Marketing, 32(2), 93-115.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2017). Social Media Marketing: Comparative Effect of Advertisement Sources. Journal of Retailing and Consumer Services, 1-33.
Shen, B., & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19(5), 629-651.
Steinfeld, C., Ellison, N. B., & Lampe, C. (2008). Social capital, self-esteem, and use of online social network sites: A longitudinal analysis. Journal of Applied Developmental Psychology, 29(6), 434-445.
Sprott, D. E., Czellar, S., & Spangenberg, E. R. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46(1), 92-104.
The Edge Malaysia. (2020). The next step in Malaysia’s digital transformation. Retrieved from The Edge Markets: https://www.theedgemarkets.com/content/advertise/next-step-malaysias-digital-transformation
Toor, A., Husnain, M., & Hussain, T. (2017). The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator. Asian Journal of Business and Accounting, 10(1), 167-199.
Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, CT: Greenwood Publishing Group.
VanMeter, R. A. (2013). Of ‘likes’ and ‘pins’: Measuring consumers’ emotional attachment to social media. Society for Marketing Advances Proceedings, 25(1), 209.
Xie, K., & Lee, Y.-J. (2015). Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model. Journal of Management Information Systems, 32(2), 204-238.
Yang, Z.-Y., & He, L.-Y. (2011). Goal, customer experience and purchase intention in a retail context in China: An empirical study. African Journal of Business Management, 16(5), 6738-6746.
Yoshida, M., Gordon, B. S., Nakazawa, M., Shibuya, S., & Fujiwara, N. (2018). Bridging the gap between social media and behavioral brand loyalty. Electronic Commerce Research and Applications, 1-24.

In-Text Citation: (Shien et al., 2023)
To Cite this Article: Shien, O. Y., Yan, N. L., & Huei, N. S. (2023). The Impact of Social Media Marketing on Young Consumers’ Purchase Intention in Malaysia: The Mediating Role of Consumer Engagement. International Journal of Academic Research in Business and Social Sciences, 13(1), 1540 – 1570.

Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode