ISSN: 2222-6990
Open access
Political communication is not enough just by combining two definitions, communication and politics. It has its own concept, although it is simply a combination of the two concepts. Communication and politics in the discourse of human science are two areas of search that can each be said to be relatively independent. But both have similarities because they have the same material object, namely humans. The similarity of these material objects makes the two disciplines cannot avoid the meeting of the field of study. The main goal of political communication is to convey political information, shape the political image of the candidate, form public opinion and repel ridicule and accusations from the opposition. An election candidate who masters political communication effectively will get the support of the next voters to win the election. Mistakes in political communication will tarnish the image of an election candidate and erode his political career. An election crisis occurs when the election outcome is unclear, particularly when there is no reliable and agreed-upon mechanism for determining the winner. This paper uses agenda-setting theory (agenda setting) as the basis of the study. Study data were collected through content analysis methods. This paper examines political communication stages before the election, which includes research, goal setting, developing campaign messages, and voter relations plans.
Alexander, M., Hall, M., & Pettice, Y. (1994). Cinemeducation: An innovative approach to teaching psychosocial medical care. Family Medicine, 26, 430–433.
Mohammad, A., & Hassan, A. (2010). Komunikasi Berkesan. Kuala Lumpur: Penerbit Fajar Bakti.
Griffin, E. (2012). A First Look at Communication Theory. (8 ed.). New York: McGrawHill.
Surbakti, R. (1999). Memahami Ilmu Politik. Jakarta: PT Grasindo
Ahmad, A. M. (2001). Santun Komunikasi. Kuala Lumpur: Dewan Bahasa dan Pustaka
McQuail, D. (2000). McQuail’s Mass Communication Theory 5th Edition. London: SagePublication.
Easton, D. (1965). A Framework for Political Analysis. Prentice-Hall, Inc.
Hybels, S., & Weaver, H. R. (2001). Communicate Effectively. 6th Ed. Boston: McGraw-Hill
James, A. F., Stoner, R., Freeman, E., Daniel, R., and Gilbert, J. (1995) Management, 6th ed. Prentice Hall, Englewood Cliffs, New Jersey
Khan, A., Khan, M., & Batool, F. (2015). A Historical Study of Major Events Related to Media Effects on Audience: An Appraisal of Hypodermic Syringe Model. Vol-13. 117-135.
Lasswell, H. D., Dan Abraham, K. (2013). Power and Society: A Framework for Political
McCombs, M. (2004). Setting the Agenda: The Mass Media and Public Opinion. Cambridge, UK: Polity Press.
Nimmo, D. (1992). Komunikasi Politik: Khalayak dan Efek, Bandung: CV. Remaja Karya.
In-Text Citation: (Liaw et al., 2022)
To Cite this Article: Liaw, J. O. H., Moiden, A. H., & Yacob, K. (2022). The Importance of Communication in Political Campaign. International Journal of Academic Research in Business and Social Sciences, 12(12), 1022 – 1030.
Copyright: © 2022 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode