Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Design Thinking in Digital Preservation of Mak Yong’s Facial Expression Performance

Naimah Musa, Muhammad Zaffwan Idris

http://dx.doi.org/10.6007/IJARBSS/v13-i1/15888

Open access

Throughout many years, Mak Yong's performance has been performed live. Mak Yong is the only performance in Malaysia that has been recognised by UNESCO and awarded the title "Masterpiece of Humanity's Oral and Intangible Heritage" in 2005. Undoubtedly, this type of performance has faced numerous challenges, particularly as a result of modernisation. As part of the digitisation phases, the Design Thinking process was proposed as a model for preserving Mak Yong's performance using digital technology. Design Thinking has been chosen for its non-linear and user-centered approach. Five stages comprise the Design Thinking model: Empathise, Define, Ideate, Prototype, and Test. The digitisation process in this study is still at nascent stages, thus it only focused on the facial expressions of Pak Yong character in Dewa Muda repertoire. The digitisation of Mak Yong ‘s 3D character prototype using the Design Thinking offers a practical solution, which can also be applied into other areas such as animation and digital games.

Aziz, M. N. A. (2017). Preserving Intangible Cultural Heritage Knowledge: A Framework for Tangible User Interface in Malaysian Museums. Idealogy Journal, 2(2), 13-31.
Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
Kapur, R. (2018). Significance of Digital Technology. International Journal of Transformations in Business Management. Vol. No.8, Issue No. II, Apr-Jun
Kurin, R. (2004). Safeguarding Intangible Cultural Heritage in the 2003 UNESCO Convention: a critical appraisal. Museum international, 56(1?2), 66-77.
Musa, N,. & Idris, Z. (2020). Digital Preservation for Malay Folk Dance Expression: Developing a Framework Using Motion Capture, Aesthetic Experience and Laban Theory Approach. Journal of Advanced Research in Dynamical and Control Systems 12 (01-Special Issue):995-998
Mustaffa, N,. & Idris,. Z. (2020). Analysing Step Patterns on the Malaysian Folk Dance Zapin Lenga. Journal of Computational and Theoretical Nanoscience 17(2):1503-1510 DOI:10.1166/jctn.2020.8832
Nikolakopoulou, V., Printezis, P., Maniatis, V., Kontizas, D., Vosinakis, S., Chatzigrigoriou, P., & Koutsabasis, P. (2022). Conveying Intangible Cultural Heritage in Museums with Interactive Storytelling and Projection Mapping: The Case of the Mastic Villages. Heritage, 5(2), 1024-1049.
Papangelis, K., Chamberlain, A., & Liang, H. N. (2016). New directions for preserving intangible cultural heritage through the use of mobile technologies. In Proceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct (pp. 964-967).
Dam, R. F., & Siang, T. Y. (2023). Stage 3 in the design thinking process: IDEATE. The Interaction Design Foundation. Retrieved January 25, 2023, from https://www.interaction-design.org/literature/article/stage-3-in-the-design-thinking-process-ideate
UNESCO. (2018). Basic texts - UNESCO. Basic Texts - UNESCO Intangible Cultural Heritage. Retrieved January 25, 2023, from
https://ich.unesco.org/doc/src/2003_Convention_Basic_Texts-_2016_version-EN.pdf
You, X., & Hands, D. (2019). A reflection upon Herbert Simon’s vision of design in the sciences of the artificial. The Design Journal, 22(sup1), 1345-1356.

In-Text Citation: (Musa & Idris, 2023)
To Cite this Article: Musa, N., & Idris, M. Z. (2023). Design Thinking in Digital Preservation of Mak Yong’s Facial Expression Performance. International Journal of Academic Research in Business and Social Sciences, 13(1), 1113 – 1120.