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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Role of Attitude in Explaining Online Shopping Behaviour: Malaysian Evidence

Nurul Huda Othman, Siti Fatimah Sudarmin

http://dx.doi.org/10.6007/IJARBSS/v12-i12/15947

Open access

Online shopping is a new trend in the business of buying and selling. the use of onlineshopping however if not used optimally will cause wastage. The objective of this study is to identify the role of attitude in explaining yes to using online shopping. this study is a quantitative study that uses non-probability sampling techniques to obtain data. as many as 280 respondents were involved in the success of this study. the instrument used in this study is a questionnaire adapted from previous researchers. the findings of the study prove that attitudes have a positive and significant relationship With the intention to use online shopping. implications of the study Next is discussed in the discussion chapter.

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In-Text Citation: (Othman & Sudarmin, 2022)
To Cite this Article: Othman, N. H., & Sudarmin, S. F. (2022). The Role of Attitude in Explaining Online Shopping Behaviour: Malaysian Evidence. International Journal of Academic Research in Business and Social Sciences, 12(12), 1552 – 1558.