ISSN: 2222-6990
Open access
The use of online platforms is gaining popularity as a tool for shopping. If this technology is not completely embraced, waste would occur because the government has spent a significant amount of money in completing the online buying technology infrastructure. Therefore, this study aims to identify the validity and reliability of the instrument to measure the acceptance of online platforms for shopping purposes. this study is a quantitative study with 280 data successfully collected. the instrument used is adapted from Theory of planned behavior. The findings of the study indicate that the research instrument has a good level of validity and reliability. The implications of the study findings are also discussed.
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In-Text Citation: (Othman & Sudarmin, 2022)
To Cite this Article: Othman, N. H., & Sudarmin, S. F. (2022). Validity and Reliability of On-line Shopping Behaviour Scale: Malaysian Context. International Journal of Academic Research in Business and Social Sciences, 12(12), 1559 – 1563.
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