The Role of Social Media as a Collective Intelligence Platform in Project Implementation: Case in Kenya’s Vision 2030 Flagship Projects

Social media is the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. The role of Social media in the present times is an interesting and captivating to contemplate given the manner in which it has changed the way we live, interact but most importantly influenced organizational culture. Project management has not been left behind, being a relatively new area of research albeit growing immensely. The Kenya’s vision 2030 will be achieved through successful implementation of projects. And this success will depend on how well these projects will be implemented to enhance success rate. The general objective was to establish how social media could be utilized to facilitate project implementation. Specifically, it assessed the role of social media as a platform for collaborative intelligence and gave recommendations on incorporating social media in the implementation of all projects under vision 2030.
The target population were project managers and team leaders involved in implementation of projects earmarked under vision 2030.
A descriptive study design was used to collect quantitative and qualitative data. Data collected through the questionnaire was analyzed through the use of Statistical Package for Social Sciences version 20 and Ms 2007 excel.
This study revealed that the vision 2030 project official are embracing social media for work related purposes. Organizations running projects can use the power of social media to foster the culture of learning from each other. If project officials provide a platform and a framework around social computing tools for their people to meaningfully interact and collectively learn, this will become an extremely useful exercise for stakeholders and will contribute immensely to successful project implementation.