Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis

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In-Text Citation: (Zhu & Vijayan, 2023)
To Cite this Article: Zhu, X., & Vijayan, S. K. (2023). Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 13(1), 1224 – 1236.

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