Value of Perception in Organizational Reputation and Corporate Communication: The Case of Esgaz Eskisehir Natural Gas Distribution Company

The research aims to portray the reputation of Eski?ehir Natural Gas Distribution Company among its employees, stakeholders and customers. The energy as a sector and as a prominent economic player, ESGAZ Eski?ehir Natural Gas Distribution Company (noted as ESGAZ herewith) are playing a pivotal role in Turkey and in Eski?ehir in city scale. Eski?ehir hosts second largest industrial district in the country and demand for clean and efficiently managed energy resources is a daily routine of its for nearly all the inhabitants. Naturally, spotlights would be over on such an important and emerging sector and its players. Evidently, more people are becoming environmentally conscious and sensitive when it comes down of using natural resources. How such resources are managed, who are the people managing it, what are the expectations of end–users from energy company and would there be any gap in communicating among these people become vital questions to answer, and requires more and scientific attention. For this purpose, survey method is deployed in order for assessing the ESGAZ reputation among its publics. In order for utilizing a reliable measurement scale, series of focus groups and in-depth interviews were organized for the purpose of developing a reliable measurement instrument.