ISSN: 2222-6990
Open access
Online shopping become an alternative for many people when it is more convincing than conventional physical shopping. Generally, consumers are interested to buy online because of time saving and accessibility. Still, there are other reasons that encourage consumers to purchase online. Thus, objective of this study is to identify and analyze the factors influencing customer satisfaction on online shopping specifically during Pandemic Covid 19. The sample for this study consisted of consumers in Malaysia. In total, 150 consumers were surveyed using convenience sampling and a set of questionnaires were distributed via online method. The collected data were analysed by using Statistical Package for Social Science (SPSS). The results showed that safety have a strong significant relationship with consumer satisfaction while information quality does not influence customer satisfaction on online shopping. For managerial perspective, this study benefits marketer, businesses, and policy makers, which the findings of this study can serve as a reference for developing better marketing strategies to entice more customers toward online shopping in future.
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In-Text Citation: (Aziz et al., 2023)
To Cite this Article: Aziz, N. A., Zani, A. M., Ngah, N. E., Ismail, R., Mohamad, Z., & Mohammad, N. I. B. (2023). Online Shopping During Pandemic Covid 19: The Factors of Information Quality and Safety towards Customer Satisfaction. International Journal of Academic Research in Business and Social Sciences, 13(4), 244 – 257.
Copyright: © 2023 The Author(s)
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