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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Analytical Study of the influence of Relative Advantage and Compatibility on Customers’ Adoption of Islamic Banking in Pakistan

Syed Iradat Abbas, Yusuf Haji-Othman, Mohammadtahir Cheumar

http://dx.doi.org/10.6007/IJARBSS/v13-i3/16794

Open access

Although Pakistani Islamic banks offered consumers of Islamic banking and the country at large desirable opportunities, customer adoption remained low in Pakistan. Rogers' (2003) Diffusion of Innovation Theory was used in this study to examine the effects of relative advantage and compatibility on customer adoption of Islamic banking goods and services in Pakistan. The study looked at how adoption is directly impacted by relative advantage and compatibility. Relative advantage and compatibility were found to have a considerable impact on adoption, supporting hypotheses H1 and H2.

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In-Text Citation: (Abbas et al., 2023)
To Cite this Article: Abbas, S. I., Haji-Othman, Y., & Cheumar, M. (2023). Analytical Study of the influence of Relative Advantage and Compatibility on Customers’ Adoption of Islamic Banking in Pakistan. International Journal of Academic Research in Business and Social Sciences, 13(3), 1596 – 1608.