ISSN: 2222-6990
Open access
Corporate social responsibility (CSR) has emerged as a major topic of discussion among academics, business leaders, and organisations due to its effect on a company's image and reputation, which in turn affects overall performance. When stakeholders are aware that an organisation places its social responsibility initiatives at the top of its priority list, CSR may always have a beneficial impact on the organisation’s corporate performance. Based on a study of the literature, this paper describes the index metrics for communicating corporate social responsibility. Numerous definitions of CSR are presented together with the CSR communication strategies. A conceptual framework is proposed to depict the broad coverage of CSR. This paper has made new contributions to the outgoing discussion on how index measures of CSR communication can be used and applied to achieve a better corporate performance.
Ajayi, O. A., & Mmutle, T. (2020). Corporate reputation through strategic communication of corporate social responsibility, Corporate Communications: An International Journal, 26(5), 1-15.
Ali, I., Jimenez-Zarco, A. I., and Bicho, M. (2015). Using social media for CSR communication and engaging stakeholders, in Adi, A., Grigore, G. and Crowther, D. (Eds), Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility), 7, Emerald Group Publishing, Bingley, 165-185.
Bayoud, N. S., and Kavanagh, M. (2012). Corporate social responsibility and purchase behavior of customers and shareholders: A study on Indian private multinational companies, International Journal of Business and Administration Research Review, 3(9), 268-280.
Capriotti, P. (2011). Communicating corporate social responsibility through the internet and social media, in Ihlen., Barlett, J. and May, S. (Eds), The Handbook of Communication and Corporate Social Responsibility, Wiley-Blackwell, Oxford, 358-378.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance, Academy of Management Review, 4, 497-505.
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders, Business Horizons, 34(4), 39-48.
Carroll, A. B. (2016). Carroll’s pyramid of CSR: Taking another look, International Journal of Corporate Social Responsibility, 1(3), 1-8.
Cho, M., Furey, L. D., and Mohr, T. (2017). Communicating corporate social responsibility on social media: strategies, stakeholders, and public engagement on corporate Facebook, Business and Professional Communication Quarterly, 80(1), 52-69.
Chung, S., Animesh, A., Han, K., and Pinsonneault, A. (2014). Firm’s social media efforts, consumer behaviour and firm performance”, Proceedings of the 35th International Conference on Information Systems, Auckland, 14-17 December.
Coombs, W. T., and Holladay, S. J. (2012). Managing corporate social responsibility: A communication approach, Wiley-Blackwell, Malden, MA.
Crane, A., and Glozer, S. (2016). Researching corporate social responsibility communication themes, opportunities and challenges, Journal of Management Studies, 53(7), 1-30.
Du, S., Bhattacharya, C. B., and Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): the role of CSR communication, International Journal of Management Reviews, 12(1), 8-19.
Epstein, M. J., and Buhovac, A. (2014). Making sustainability work, Berrett-Koehler Publishers, 2nd ed.
Galati, A., Tinervia, S., Crescimanno, M. and Spezia, F. (2017). Changes in the international wine market competitiveness, International Journal of Globalisation and Small Business, 9(4), 277-293.
Galati, A., Sakka, G., Crescimanno, M., Tulone, A., Fiore, M. (2019). What is the role of social media in several overstones of CSR communication? The case of the wine industry in the Southern Italian regions, British Food Journal, 121(4), 856-873.
Issarawornrawanich, P., & Wuttichindanon, S. (2019). Corporate social responsibility practices and disclosures in Thailand. Social Responsibility Journal, 15(3), 318-332.
Jones, P., Comfort, D., and Hillier, D. (2007). Marketing and corporate social responsibility within food stores, British Food Journal, 109(8), 582-593.
Korschun, D., and Du, S. (2013). How virtual corporate social responsibility dialogs generate value: A framework and propositions, Journal of Business Research, 66(9), 1494-1504.
Luhmann, H., and Theuvsen, L. (2016). Corporate social responsibility in agribusiness: literature review and future research directions, Journal of Agricultural and nvironmental Ethics, 29(4), 673-696.
Maignan, I., and Ferrel, O. C. (2004). Corporate social responsibility and marketing: An integrative framework, Journal of the Academy of Marketing Science, 32(1), 3-19.
Morsing, M. (2006). Strategic CSR communication: Telling others how good you are, in Jonker, J. and de Witte, M. (Eds), Management Models for Corporate Social Responsibility, Springer, Berlin, 238-246.
Morsing, M., Schultz, M. (2006). Corporate social responsibility communication: Stakeholder information, response and involvement strategies, Business Ethics: A European Review, 15(4), 323-338.
Porter, M. E., and Kramer, M. R. (2002). The competitive advantage of corporate philanthropy, Harvard Business Review, 80(12), 56-68.
Russo, C., and Simeone, M. (2017). The growing influence of social and digital media: Impact on consumer choice and market equilibrium, British Food Journal, 119(8), 1766-1780.
Singh, K., and Misra, M. (2020). Linking corporate social responsibility (CSR) and organizational performance: The moderating effect of corporate reputation, Corporate Social Responsibility, 1-26.
Quiles-Soler, C., Martinez-Sala, A. M., Monserrat-Gauchi, J. (2022). Fashion industry's environmental policy: Social media and corporate website as vehicles for communicating corporate social responsibility, Corporate Social Responsibility and Environmental Management, 1-12.
Vlachvei, A., and Notta, O. (2015). Greek food manufacturing firms’ social media efforts: Evidence from Facebook”, Procedia – Social and Behavioral Sciences, 175(1), 308-313.
agner, T., Lutz, R. J., & Weitz, B. A.(2009). Corporate hypocrisy overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73(6), p.77-91. https://doi.org/10.1509/jmkg.73.6.77
Westerman, D., Spence, P. R., and Van Der Heide, B. (2012). A social network as information: The effect of system generated reports of connectedness on credibility on Twitter, Computers in Human Behavior, 28(1), 199-206.
Whitehouse, L. (2003). Corporate social responsibility, corporate citizenship and the global compact: A new approach to regulating corporate social power? Global Society Policy, 3, 299–318.
In-Text Citation: (Zainon et al., 2023)
To Cite this Article: Zainon, S., Ahmad, R. A. R., Ismail, R. F., Rahmat, N. H., & Sholihah, R. A. (2023). Corporate Social Responsibility Communication: A Brief Review. International Journal of Academic Research in Business and Social Sciences, 13(6), 877 – 887.
Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode