ISSN: 2222-6990
Open access
The digital cultural and creative industry is experiencing a period of vigorous development, but there is a lack of empirical research on digital heritage collection apps. This study aims to investigate the level of perceived value and use intention of digital heritage collection APPs of Chinese consumers and to determine whether there is a correlation between the two variables. The study findings indicate that users have low perceived value (mean=3.50), with the highest mean value found for functional value (3.61) and the lowest mean value for sensory value (3.26). Similarly, the mean value for use intention is 3.63, with the highest mean value found for recommendation intention and the lowest mean value for intention to pay more (3.48). Spearman correlation analysis shows a significant positive correlation between the dimensions of perceived value and the dimensions of use intention. Additionally, researchers propose three strategies to enhance users' perceived value and thus increase their intention to use.
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In-Text Citation: (Ziwei et al., 2023)
To Cite this Article: Ziwei, L., Bakhir, N. M., & Shuangping, O. (2023). The Relationship between User Perceived Value and Use Intention of Digital Cultural Heritage Collection Apps: An Empirical Study from China. International Journal of Academic Research in Business & Social Sciences, 13(6), 908 – 918.
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