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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Performance of The High Technology Companies in Relation with The Customer Capital

Shazali Shaharudin, Mohd Ariff Mustafa, Muhammad Mukhlis Abdul Fatah, Azlan Md Thani

http://dx.doi.org/10.6007/IJARBSS/v13-i8/17310

Open access

Intellectual capital plays a crucial role in fostering organizational growth and competitiveness in today's corporate landscape. This intangible asset is challenging to assess but is widely recognized for adding value, enhancing competitive advantage, and ensuring organizational success. Intellectual capital consists of three key elements: human capital, structural capital, and customer capital. Among these, customer capital refers to a company's relationship with external stakeholders, particularly customers, and its ability to maintain trust, brand awareness, and market orientation. This study examines the impact of customer capital on the performance of high technology (Hi-Tech) companies listed in Malaysia. The study utilizes panel data analysis, including correlation coefficient tests and a fixed effect model. The findings indicate an insignificant negative relationship between customer capital and organizational performance, suggesting that an increase in customer capital may not significantly affect Hi-Tech company performance. Additionally, firm size shows an insignificant positive relationship with organizational performance, implying that larger firms may not necessarily achieve better performance. Overall, the study concludes that customer capital and firm size do not significantly affect the performance of Hi-Tech companies in Malaysia.

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In-Text Citation: (Shaharudin et al., 2023)
To Cite this Article: Shaharudin, S., Mustafa, M. A., Fatah, M. M. A., & Thani, A. M. (2023). The Performance of The High Technology Companies in Relation with The Customer Capital. International Journal of Academic Research in Business and Social Sciences, 13(8), 1584 – 1595.