ISSN: 2222-6990
Open access
The purpose of this paper is to analyze competitive positions of five ski resorts in Bosnia and Herzegovina using Porter’s generic competitive strategies. Bosnia and Herzegovina is rich with winter tourism opportunities and as a developing country it offers different customer groups more services in time. Managements of ski resorts in the country are looking for ways to strategically position their services to appeal more suitable customer bases. The results of qualitative analysis show that each ski resort in the country has its own strengths in regards to cost leadership, differentiation and focus strategies. Wiser strategies in marketing of these winter tourism services will help managements more productive business efforts.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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