ISSN: 2222-6990
Open access
Honey products are one type of product that provides many economic and health benefits, so they are in great demand by all world citizens. There is a global gap between production and consumption, so each country competes to increase its production for domestic needs and to meet world demand for honey products. Muslims in Indonesia believe that honey is a Halal product, but the level of consumption is still low. Individuals or families manage many honey producers, so the volume produced is minimal for self-consumption and sale directly to consumers. To meet the global demand for honey, the interests of medium-large companies are vital but still empower honey producers or individual honey farmers. Following a new institutional economics approach, this study aims to maintain its commitment to quality, halal obligations, and corporate analysis strategy. This study uses descriptive qualitative research using literature studies with the locus of honey production and its potential in Indonesia on the new institutional economics approach, as well as secondary data. The results of the study found that the company is very committed to quality assurance and product halalness by conducting halal tests through food, drug, and cosmetic product review agencies, the Indonesian Ulema Council and implementing corporate strategy at the fourth level as new institutional economics, namely an economic order with resource efficiency, formation of marginal prices and structures, and business continuity with sustainable halal commitments.
Central Statistics Bureau of the Republic of Indonesia. (2018). Forestry Production Data 2018. Retrieved from BPS database.
Central Statistics Bureau of the Republic of Indonesia. (2020). Export-Import Data 2020. Retrieved from BPS database.
David, F. R. (2011). Strategic Management. Jakarta, Salemba Empat
Devi, A., & Firmansyah, I. (2019). Developing Halal Travel and Halal Tourism To Promote Economic Growth: a Confirmatory Analysis. Journal of Islamic Monetary Economics and Finance, 5(1), 193–214. https://doi.org/10.21098/jimf.v5i1.1054
Disa, A. A., Nurmalina, R., & Syuaib, M. F. (2017). Analysis of Business Model Development of Honey Products Using Business Model Canvas Approach. International Journal of Science and Research (IJSR), 6(8), 262–267. Retrieved from https://www.ijsr.net/get_abstract.php?paper_id=ART20175136
Fauzi, A., & Oxtavianus, A. (2014). The Measurement of Sustainable Development in Indonesia. Jurnal Ekonomi Pembangunan, 15(1), 68-83. Retrieved from https://publikasiilmiah.ums.ac.id/handle/11617/4780
Fauzi, M., Mahmudin, M., & Haq, F. F. (2023). Halal assurance climate creation in processing products for micro waqf bank customers. Journal of Enterprise and Development (JED), 5(1s), 1–17. https://doi.org/https://doi.org/10.20414/jed.v5i1s.6915
Fellner, W. J., & Goehmann, B. (2020). Human needs, consumerism and welfare. Cambridge Journal of Economics, 44, 303–318. https://doi.org/10.1093/CJE/BEZ046
Fuah, A. (2019), Prospek Agribisnis Lebah Madu, Pelatihan Manajemen Produksi dan Logistik Lebah Madu Tropika yang diselenggarakan Forum Logistik Peternakan Indonesia (FLPI) di Kampus Fakultas Peternakan IPB, Kampus Darmaga Bogor pada 8-9 Oktober 2019. Retrieved from https://fapet.ipb.ac.id/profil-topmenu-32/dosen/39-news/1045-prospek-agribisnis-lebah-madu
Hasan, S. (2014). Sertifikasi Halal Dalam Hukum Positif, Regulasi dan Implementasi di Indonesia. Yogyakarta, Aswaja Pressindo.
Hakim, R. (2019). A Review on Halal Tourism: an Analysis on the Parameters. Jurnal Ilmiah Ekonomi Islam, 5(3), 166. https://doi.org/10.29040/jiei.v5i3.555
Helms, W. S., Oliver, C., & Webb, K. (2012). Antecedents of Settlement on a New Institutional Practice: Negotiation of the ISO 26000 Standard on Social Responsibility. Academy of Management Journal, 55(5), 1120–1145. https://doi.org/10.5465/amj.2010.1045.
Kostova, K., Roth, K., & Dacin, M. T. (2008). Institutional Theory in the Study of Multinational Corporations: A Critique and New Directions. Academy of Management Review 33(4), 994-1006. https://doi.org/10.2307/20159458
Novandra, A., & Widnyana, I. (2013). Peluang Pasar Produk Perlebahan Indonesia. Jakarta, Balai Penelitian Teknologi Hasil Hutan Bukan Kayu.
Nugraha, A. T. (2017). Business Expansion Strategy of Trigona Honey Bee Business in Babakan Kalanganyar, Pandeglang, Banten. International Conference on Science and Technology (ICOSAT 2017). Advances in Intelligent Systems Research (AISR), 149, 24-27. https://dx.doi.org/10.2991/icosat-17.2018.7
Otubanjo, A. O., & Adegbile, O. E. (2019). The Corporate Heritage Brand Development Process: A New Institutional Theory. IUP Journal of Brand Management, 16(1), 7–33. Retrieved from https://search.proquest.com/docview/2214889759/fulltext/A30EB8B21B7F401DPQ/1?accountid=14664
Patel, V., Pauli, N., Biggs, E., Barbour, L., & Boruff, B. (2021). Why Bees Are Critical for Achieving Sustainable Development. Ambio, pp. 50, 49–59. https://doi.org/10.1007/s13280-020-01333-9
Porter, M. E. (2008). Competitive Advantage (Keunggulan Bersaing): Menciptakan dan Mempertahankan Kinerja Unggul. Tangerang, Kharisma Publishing
Nafis, M. C. (2019). The Concept of Halal and Tayyib and Its Implementation in Indonesia. Journal of Halal Product and Research, 2(1), 1–5.
Nasution, M. N. (2015). Manajemen Mutu Terpadu (Total Quality Management). Bogor, Ghalia Indonesia
Puspitasari, D., & Nuvriasari, A. (2018). Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Merek Eiger. Jurnal Penelitian Ekonomi dan Bisnis, 3(2), 73-83. Retrieved from http://www.jpeb.dinus.ac.id/
Rahardian, A. H. (2016). Strategi Pembangunan Berkelanjutan. Prosiding Seminar STIAMI, 3(1), 1-109. Retrieved from
https://www.academia.edu/36168647/Strategi_pembangunan_berkelanjutan_AML
Rahmi, A. N. (2020). Perkembangan Pariwisata Halal Dan Pengaruhnya Terhadap Pertumbuhan Ekonomi Indonesia. ISLAMICONOMIC: Jurnal Ekonomi Islam, 11(1), 1–22. https://doi.org/10.32678/ijei.v11i1.226
Richter, R. (2015). New Economic Sociology and New Institutional Economics. Essays on New Institutional Economics, pp. 51–75. Retrieved from https://mpra.ub.uni-muenchen.de/4747/1/MPRA_paper_4747.pdf
Sarah, D., Suryana, R. N., & Kirbrandoko. (2019). Strategi Bersaing Industri Madu (Studi Kasus: CV Madu Apiari Mutiara). Jurnal Aplikasi Manajemen dan Bisnis, 5(1), 71-83. https://doi.org/10.17358/jabm.5.1.71
Scott, W. R. (2014). Institutions and Organizations. Ideas, Interests and Identities. Management, 17(2), 136–140. https://doi.org/10.3917/mana.172.0136
Setioko, B. (2011). Penggunaan Metoda Grounded Theory di bawah Payung Paradigma Post-Positivistik Pada Penelitian Tentang Fenomena Sosial Perkotaan. Modul, 11(1), 1-6. https://doi.org/10.14710/mdl.11.1.2011.%25p
Suddaby, R., Seidl, D., & Le, J. K. (2013). Strategy as Practice Meets Neo-Institutional Theory. Strategic Organization, 11(3), 329–344.
https://doi.org/10.1177%2F1476127013497618
Talib, M. S. A., Sawari, S. S. M., Hamid, A. B. A., & Chin, T. A. (2016). Emerging Halal Food Market: An Institutional Theory of Halal Certificate Implementation. Management Research Review, 39(9), 987-997. https://doi.org/10.1108/MRR-06-2015-0147
Top Brand Indonesia. (2020). Top Brand Award Indonesia. Retrieved from https://www.topbrand-award.com/en/2020/06/madu-fase-2-2020.
Walukow, A. L. P., Manakeke, S., & Sepang, J. (2014). Pengaruh Kualitas Produk, Harg, Promosi dan Lokasi terhadap Keputusan Pembelian Konsumen diBentenan 11 Center Sonder Minahasa. Jurnal Riset Ekonomi, Bisnis dan Akuntansi (EMBA), 2(3), 1737-1749. https://doi.org/10.35794/emba.2.3.2014.5969
Williamson, O. E. (2000). The New Institutional Economics: Taking Stock, Looking Ahead. Journal of Economic Literature, 38(3), 595–613. https://doi.org/10.1257/jel.38.3.595
Yin, R. K. (2014). Case Study Research Design and Methods (5th ed., 282 p.). Thousand Oaks, CA: Sage. https://doi.org/10.3138/cjpe.30.1.108.
Zanten, V. J. A., & Tulder, V. R. (2018). Multinational Enterprises and the Sustainable Development Goals: An Institutional Approach to Corporate Engagement. Journal International Business Policy, 1, 208–233. https://doi.org/10.1057/s42214-018-0008-x
Zaric, V., Vasiljevic, Z., Nedic, N & Petkovic, D. (2013). The Marketing Strategies of Serbian Honey Producers. Applied Studies in Agribusiness and Commerce, 7(2), 27-31. http://dx.doi.org/10.22004/ag.econ.164776.
In-Text Citation: (Priatno et al., 2023)
To Cite this Article: Priatno, A., Dahlan, R., & Fauzi, M. (2023). Honey Halal Product for Competition Strategy in Indonesia: The New Institutional Economics. International Journal of Academic Research in Business and Social Sciences, 13(6), 322 – 337.
Copyright: © 2023 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode