ISSN: 2222-6990
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With the improvement of people's quality of life, more and more attention is paid to the safety and health of food, and food packaging has also received wide attention. Nowadays, children, as the main consumer group in the family, play an important role in the family. At the same time, children are a special consumer group in the family and have different aesthetic characteristics from adults in terms of psychology and physiology, which affect the main consumption factors of the family. With the development of society, the care and love given to children by families has been further enhanced compared to the past, and families have given more choices to their children, and more and more children have certain decision-making power when purchasing children's food. Therefore, many people focus on children's food packaging design, children's food packaging visual design and consumer psychology have an interactive relationship, for children's psychological and physiological characteristics, as well as children's consumption needs, in children's food packaging also integrate more in line with the children's aesthetic visual design, can stimulate children's imagination, promote children's physical and mental and health development, combined with children's consumption Psychological characteristics, design packaging design in line with children's aesthetics, to promote the purchasing power of food, while enhancing economic efficiency.
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In-Text Citation: (Chang & Naeim, 2023)
To Cite this Article: Chang, S., & Naeim, F. (2023). Visual Design and Consumer Psychology of Children’s Food Packaging in China. International Journal of Academic Research in Business and Social Sciences, 13(8), 133– 142.
Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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