ISSN: 2222-6990
Open access
The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry including Malaysia. There seemed to be a gap in previous research concerning the Malaysian Perspective on Korean Drama. The purpose of this study is to explore the strategies employed by Korean productions in attracting Malaysian audiences. This research uses qualitative methods, and the findings are significant in explaining the global success of Korean dramas which fills the gap in Malaysian research and provides guidelines for local broadcasters in their planning, strategizing to attract international markets to invest and accept Malaysian local programs.
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In-Text Citation: (Ariffin et al., 2023)
To Cite this Article: Ariffin, J. T., Zubir, Z., & Yasim, A. M. (2023). Malaysian Perspective on Korean Dramas. International Journal of Academic Research in Business and Social Sciences, 13(9), 1176–1182.
Copyright: © 2023 The Author(s)
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