ISSN: 2222-6990
Open access
The sluggish of market penetration of the Islamic Bank in Indonesia needs to be examined considering the huge of the population of Muslim is about , 241.7 million or 0.87% of the total population (Dataindonesia.id, Monavia Ayu Rizati et al. 2023) but currently registered customers is only about 30-millions (Hery Gunardi CEO BSI n.d.). There are several factors that must be studied, especially the extent to which Islamic Banks utilize Media Channel - Information Communication Technology (ICT) (Blackburn 2011) and community leaders as Agents of Change (AC) in attracting adoption (Sahin and Rogers, 2006). The survey in the form of Goggle Form has been distributed to 450-samples who are resident of Java with the expectation of 384 maximum number sizes as theory of Determining Sample Size (KREJCIE 1970) and it have been returned satisfactorily.The analysis is using PLS SEM software to answer the hypothesis of H-1 for ICT and H-2 for Agent of Change that have proved in attracting customer’s adoption
Hadits HR Bukhari: ???? ?????? ?????? ?????????
Hope this study beneficial to the rate of adoption of Islamic Bank in Indonesia.
Antara & Agatha. (2022). “OJK Catat Pangsa Pasar Perbankan Syariah Capai 7,03 Persen.” ???? (13 Oct.2022). https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders.
Blackburn, H. (2011). “Millennials and the Adoption of New Technologies in Libraries through the Diffusion of Innovations Process.” Library Hi Tech 29(4): 663–77.
CNN Indonesia. (2020). “Erick Thohir Ungkap Alasan Merger 3 Bank Syariah BUMN.” Antara & CNN Indonesia. https://www.cnnindonesia.com/ekonomi/20201013165129-78-557962/erick-thohir-ungkap-alasan-merger-3-bank-syariah-bumn.
Davis, F. D. (1989). “Percived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.” Journal of Business Research.
Devito, R. (2013). “The Persuasive Power Of Energy Independence.” (June).
Ellsworth, J. B. (2000). “The Innovation - Rogers’ Diffusion of Innovations.” Surviving Change - A Survey of Educational Change Models: 295.
http://files.eric.ed.gov/fulltext/ED443417.pdf.
Rogers, E. (1995_. “Di?usion of Innovations Everett Rogers 1995_Bakani Ncube.Pdf.”
Ito, Takayuki, and Shintani, T. (1997). “Persuasion among Agents: An Approach to Implementing a Group Decision Support System Based on Multi-Agent Negotiation.” International Joint Conference on Artificial Intelligence 15: 592–99.
Arham, M. (2012). “An Empirical Analysis Of Marketing Activities in Indonesian Islamic Banking Industry.” : 1–468.
Mustaffa, C., and Asyiek, F. (2017). “Conceptualizing Framework for Women Empowerment in Indonesia: Integrating the Role of Media, Interpersonal Communication, Cosmopolite, Extension Agent and Cultural as Predictors Variable.” Asian social science 11(16): 1–15. http://eprints.unsri.ac.id/5472/.
Niebel, T. (2018). “ICT and Economic Growth–Comparing Developing, Emerging and Developed Countries.”
Ottaway. (1983). “The Change Agent: A Taxonomy in Relation to the Change Process.”
Pearson, J. (2003). “Information and Communications Technologies and Teacher Education in Australia.” Technology, Pedagogy and Education 12(1): 39–58.
Rahayu, Rita, and Day, J. (2017). “E-Commerce Adoption by SMEs in Developing Countries: Evidence from Indonesia.” Eurasian Business Review 7(1): 25–41.
Ratheeswari, K. (2018). “Information Communication Technology in Education.” Journal of Applied and Advanced Research 3: S45–47.
Sahin, Ismail, and Rogers. (2006). “Detailed Review of Rogers ’ Diffusion of Innovations Theory and Educational Technology-Related Studies Based on Rogers ’.” 5(2): 14–23.
Wilbur, S. (1955). “The Nature of Communication between Humans.” The Process and Effects of Mass-Communications: 43.
Arvind, S., and Law, S. (1997). “A Research Agenda for Diffusion of Innovations Scholars in the 21St Century: A Conversation With Everett M Rogers.” The Journal of Development Communication 8(1): 39–47.
Febrina, S. (2018). “Sejarah Berdirinya Bank Syariah Di Indonesia.” Detik Finance. https://finance.detik.com/moneter/d-3894544/sejarah-berdirinya-bank-syariah-di-indonesia.
Jennifer, T. (2021). “The Change Agent in Innovation.” Prometheus 37(March).
Seethaletchumy, T. (2012). “A Study on Consumer Adoption of Islamic Retail Banking Services in Malaysia Doctor of Philosophy Multimedia University.” : 326.
Tahir, W. (2015). “Innovation Diffusion Theory Review & Scope in the Study of Adoption of Smartphones in India.” Journal of General Management Research 3(2): 101–18.
Yahaya, S. (2016). “AN INVESTIGATION OF THE FACTORS INFLUENCING CUSTOMERS ’ ADOPTION OF ISLAMIC BANKING PRODUCTS IN NIGERIA By Sani Yahaya DOCTOR OF PHILOSOPHY IN ISLAMIC Kulliyyah Muamalat INSANIAH UNIVERSITY COLLEGE.”
In-Text Citation: (Tri et al., 2023)
To Cite this Article: Tri, H. E., Haji-Othman, Y., & Cheumar, M. (2023). To Examine the Effectiveness of Media Channel-ICT and Agent of Change As Factors Influencing Customers’ Adoption of Islamic Bank in Indonesia. International Journal of Academic Research in Business and Social Sciences, 13(6), 1930–1945.
Copyright: © 2023 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode