The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector

Information technology (IT) capabilities consider the foundation stone for telecoms organizations to achieve market agility, in view of the fact that these capabilities can provide those organizations with enormous data about the overall market surroundings; thus they can quickly respond to seize on opportunities and avoid various threats. However, the focal point of this research is to examine the role of IT capabilities in capitalizing market agility. A self-administered questionnaire was distributed on a total sample of (192) IT employees working at one of these Jordanian telecoms organizations (Zain, Orange and Umniah) from different managerial levels. The findings of multiple regression test showed that; IT business spanning capability is the most influential dimension on market agility, and respectively, IT infrastructure capability and IT proactive stance capability. Accordingly, the researchers recommended both managerial implications and directions for other researchers in this rich area to better appreciate critical IT capabilities with the purpose of attaining superior market agility.