Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan

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In-Text Citation: (Arif et al., 2023)
To Cite this Article: Arif, A. R., Tat, H. H., Saad, N. M., Anser, M. K., & Khan, A. (2023). Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan. International Journal of Academic Research in Business and Social Sciences, 13(8), 908 – 921.

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