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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Social Media Usage and Cultural Identity of Chinese Students in Malaysia

Wenwen Zhao, Mohd Nizam Osman, Siti Zobidah Omar, Hani Salwah Yaakup

http://dx.doi.org/10.6007/IJARBSS/v13-i8/17668

Open access

Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate the relationship between social media usage motivations (information, social, entertainment, and acculturation) and cultural identity (Malaysian and Chinese cultural identity). The data was analyzed using SPSS and AMOS. The results demonstrated that different motivations for using social media had varying influences on cultural identity. Regarding Malaysian cultural identity, only entertainment usage was unrelated, while acculturation usage had the strongest correlation. For Chinese cultural identity, entertainment and acculturation usage were unrelated, while information and social usage showed a positive correlation.

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In-Text Citation: (Zhao et al., 2023)
To Cite this Article: Zhao, W., Osman, M. N., Omar, S. Z., & Yaakup, H. S. (2023). Social Media Usage and Cultural Identity of Chinese Students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13(8), 516 – 532.