Evaluation of Websites Quality Using Fuzzy TOPSIS Method

Competition in trade is increasing every day along with the influence of globalization. The primary factor allowing globalization to reach large dimensions in our day has been the intense use of the internet and internet technologies in trade. In this intense completive environment, internet offers significant advantages to all businesses, either large or small. One of the most important factors that place enterprises serving customers in the web environment and one step ahead is the quality of the web pages. The design of websites in a manner to meet the expectations of the consumers is quite important for them to succeed. Primarily the quality of the online shopping sites has been focused on and quality perceptions of consumers regarding websites, where books are sold online have been evaluated. The Fuzzy TOPSIS method is used for the evaluation of five Turkish bookstores websites quality. Fifteen sub-criteria under four main categories were used in the evaluation of bookstore websites quality.