Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis

Apasrawirote, D., & Yawised, K. (2022). Factors influencing the behavioral and purchase intention on live-streaming shopping. Asian Journal of Business Research, 12(1), 39-56. https://doi.org/10.14707/ajbr.220119
Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ expectation, satisfaction, and repurchase intention of used products online: Empirical evidence from China. Sage Open, 9(2), 1-14. https://doi.org/10.1177/2158244019846212
Baker, E. W., Hubona, G. S., & Srite, M. (2019). Does “being there” matter? The impact of web-based and virtual world’s shopping experiences on consumer purchase attitudes. Information Management, 56(7), 1-14, Article 103153. https://doi.org/10.1016/j.im.2019.02.008
Cao, J., Li, J., Wang, Y., & Ai, M. (2022). The impact of self-efficacy and perceived value on customer engagement under live streaming commerce environment. Security Communication Networks, 2022, 1-13. https://doi.org/10.1155/2022/2904447
Chao, P., Cheng, Y. H., Li, C. H., & Hsieh, M. C. (2022). Determinants of purchase intention among live streaming shoppers: The roles of technology readiness, social presence, and perceived value. Journal of Asia-Pacific Business, 23(3), 1-19. https://doi.org/10.1080/10599231.2022.2103753
Chen, Y., Lu, F., & Zheng, S. (2020). A study on the influence of e-commerce live streaming on consumer repurchase intentions. International Journal of Marketing Studies, 12(4), 48-62. https://doi.org/10.5539/ijms.v12n4p48
Cheng, J. H., Lin, L. W., & Lee, L. C. (2019). Influence of ambidextrous governance mechanisms and risk management on repurchase intention in social commerce. Internet Research, 29(6), 1301-1323. https://doi.org/10.1108/INTR-12-2018-0538
Chiu, W., & Cho, H. (2019). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing Logistics, 33(6), 1339-1362. https://doi.org/10.1108/APJML-10-2018-0403
Choi, S. (2016). The flipside of ubiquitous connectivity enabled by smartphone-based social networking service: Social presence and privacy concern. Computers in Human Behavior, 65, 325-333. https://doi.org/10.1016/j.chb.2016.08.039
Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007). The role of social presence in establishing loyalty in e-service environments. Interacting with Computers, 19(1), 43-56. https://doi.org/10.1016/j.intcom.2006.07.010
Dong, X., Zhao, H., & Li, T. (2022). The role of live-streaming e-commerce on consumers’ purchasing intention regarding green agricultural products. Sustainability, 14(7), 4374. https://doi.org/10.3390/su14074374
Duy Phuong, N. N., & Dai Trang, T. T. (2018). Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: a PLS approach of m-commerce ride hailing service in Vietnam. Marketing Branding Research, 5(2), 78-91. https://doi.org/10.19237/MBR.2018.02.01
El Shiffa, N. A., Rahmiati, F., Santoso, A. S., & Yustina, A. I. (2022). Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka. Procedia Computer Science, 197, 247-255. https://doi.org/10.1016/j.procs.2021.12.138
Gao, W., & Li, X. (2018). Building presence in an online shopping website: The role of website quality. Behaviour & Information Technology, 38(1), 28-41. https://doi.org/10.1080/0144929X.2018.1509127
Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation. International Journal of Data Network Science, 7(1), 329-340. https://doi.org/10.5267/j.ijdns.2022.10.001
Guo, J., Li, Y., Xu, Y., & Zeng, K. (2021). How live streaming features impact consumers’ purchase intention in the context of cross-border E-commerce? A research based on SOR theory. Frontiers in psychology, 12, Article 767876. https://doi.org/10.3389/fpsyg.2021.767876
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (Third ed.). Sage.
Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International journal of human-computer studies, 65(8), 689-708. https://doi.org/10.1016/j.ijhcs.2006.11.018
Hewei, T., & Youngsook, L. (2022). Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect. Entertainment Computing, 41, Article 100474. https://doi.org/10.1016/j.entcom.2021.100474
Ho, M. H.-W., & Chung, H. F. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of Business Research, 121, 13-21. https://doi.org/10.1016/j.jbusres.2020.07.046
Ho, V. (2020). Three reasons small business recovery relies on customer retention, not acquisition. https://www.forbes.com/sites/forbesbusinesscouncil/2020/08/21/three-reasons-small-business-recovery-relies-on-customer-retention-not-acquisition/?sh=644b1115073c
Hsu, L.-C. (2023). Enhancing relationship strategies with the live stream influencers. Marketing Intelligence Planning, 41(2), 141-155. https://doi.org/10.1108/MIP-01-2022-0027
Huo, C., Wang, X., Sadiq, M. W., & Pang, M. (2023). Exploring factors affecting consumer’s impulse buying behavior in live-streaming shopping: An interactive research based upon SOR model. Sage Open, 13(2), 1-15. https://doi.org/10.1177/21582440231172678
Israel, K., Zerres, C., & Tscheulin, D. K. (2019). Presenting hotels in virtual reality: Does it influence the booking intention? Journal of Hospitality Tourism Technology, 10(3), 443-463. https://doi.org/10.1108/JHTT-03-2018-0020
Jang, J. Y., Hur, H. J., & Choo, H. J. (2019). How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value. Fashion Textiles, 6(1), 1-16. https://doi.org/10.1186/s40691-018-0166-9
Julia, P. P. N. P. A., & Made, W. I. (2021). The role of customer satisfaction in mediating the effect of perceived ease of use and perceived enjoyment on repurchase intention on shopee customers in Denpasar city. Eurasia: Economics & Business, 11(53), 3-12. https://doi.org/10.18551/econeurasia.2021-11
Jung, T. H., Dieck, M. C. T., & Chung, N. (2018). Determinants of hotel social media continued usage. International Journal of Contemporary Hospitality Management, 30(2). https://doi.org/10.1108/IJCHM-02-2017-0068
Karim, M. W., Chowdhury, M. A. M., Al Masud, M. A., & Arifuzzaman, M. (2021). Analysis of factors influencing impulse buying behavior towards e-tailing sites: An application of S-O-R model. Contemporary Management Research, 17(2), 97-126. https://doi.org/10.7903/cmr.20457
Khayer, A., & Bao, Y. (2019). The continuance usage intention of Alipay: Integrating context-awareness and technology continuance theory (TCT). The Bottom Line, 32(3), 211-229. https://doi.org/10.1108/BL-07-2019-0097
Kim, J.-H., Kim, M., Park, M., & Yoo, J. (2021). How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence. Journal of research in interactive marketing, 15(3), 502-525. https://doi.org/10.1108/JRIM-07-2020-0148
Kim, J., Merrill Jr, K., & Yang, H. (2019). Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence. Telematics Informatics, 45, Article 101281. https://doi.org/10.1016/j.tele.2019.101281
Kitjaroenchai, M., & Chaipoopiratana, S. (2022). Mixed method: antecedents of online repurchase intention of generation Y towards apparel products on e-commerce in Thailand. ABAC Journal, 42(1), 73-95. https://doi.org/10.14456/abacj.2022.37
Larasetiati, M., & Ali, H. (2019). Model of consumer trust: analysis of perceived usefulness and security toward repurchase intention in online travel agent. Saudi Journal of Economics Finance, 3(8), 350-357. https://doi.org/10.21276/sjef.2019.3.8.5
Lee, C.-H., & Chen, C.-W. (2021). Impulse buying behaviors in live streaming commerce based on the Stimulus-Organism-Response framework. Information, 12(6), 241, Article 241. https://doi.org/10.3390/info12060241
Lee, Y. J., Ha, S., & Johnson, Z. (2019). Antecedents and consequences of flow state in e-commerce. Journal of consumer marketing, 36(2), 264-275. https://doi.org/10.1108/JCM-10-2015-1579
Li, M., Wang, Q., & Cao, Y. (2022). Understanding consumer online impulse buying in live streaming e-commerce: A Stimulus-Organism-Response framework. International Journal of Environmental Research Public Health, 19(7), 4378. https://doi.org/10.3390/ijerph19074378
Lim, X.-J., Cheah, J.-H., Waller, D. S., Ting, H., & Ng, S. I. (2020). What s-commerce implies? Repurchase intention and its antecedents. Marketing Intelligence Planning, 38(6), 760-776. https://doi.org/10.1108/mip-03-2019-0145
Lin, J., Yan, Y., & Chen, S. (2017). Understanding the impact of social commerce website technical features on repurchase intention: a Chinese guanxi perspective. Journal of Electronic Commerce Research, 18(3), 225-244.
Lockwood, A., & Pyun, K. (2019). How do customers respond to the hotel servicescape? International Journal of Hospitality Management, 82, 231-241. https://doi.org/10.1016/j.ijhm.2019.04.016
Lukito, S., & Ikhsan, R. (2020). Repurchase intention in e-commerce merchants: Practical evidence from college students. Management Science Letters, 10(13), 3089-3096. https://doi.org/10.5267/j.msl.2020.5.014
Luo, X., Cheah, J.-H., Lim, X.-J., & Ng, S. I. (2021). A bibliometric review of user behaviors research in live streaming commerce. Journal of Marketing Advances and Practices, 4(1), 32-49.
Ma, L., Gao, S., & Zhang, X. (2022). How to use live streaming to improve consumer purchase intentions: Evidence from China. Sustainability, 14(2), Article 1045, Article 1045. https://doi.org/10.3390/su14021045
Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness. Online Information Review, 40(7), 1090-1110. https://doi.org/10.1108/OIR-11-2015-0373
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. the MIT Press.
Meng, Z., & Lin, M. (2023). The Driving factors analysis of live streamers’ characteristics and perceived value for consumer repurchase intention on live streaming platforms. Journal of Organizational End User Computing, 35(1), 1-24. https://doi.org/10.4018/JOEUC.323187
Mitchev, T., Janda, J., & Nuangjamnong, C. (2022). Factors influencing online repurchase intention in Thai popular e-Commerce platform. AU-HIU International Multidisciplinary Journal, 2, 86-100. https://orcid.org/0000-0002-6909-2690
Ngah, A. H., Kamalrulzaman, N. I., Mohamad, M. F. H., Rashid, R. A., Harun, N. O., Ariffin, N. A., & Osman, N. A. A. (2022). The sequential mediation model of students’ willingness to continue online learning during the COVID-19 pandemic. Research Practice in Technology Enhanced Learning, 17(13), 1-17. https://doi.org/10.1186/s41039-022-00188-w
Nikou, S. A., & Economides, A. A. (2017). Mobile-based assessment: Investigating the factors that influence behavioral intention to use. Computers Education, 109, 56-73. http://dx.doi.org/10.1016/j.compedu.2017.02.005
Peng, L., Lu, G., Pang, K., & Yao, Q. (2021). Optimal farmer’s income from farm products sales on live streaming with random rewards: Case from China’s rural revitalisation strategy. Computers Electronics in Agriculture, 189, 1-11. https://doi.org/10.1016/j.compag.2021.106403
Perumal, S., Ali, J., & Shaarih, H. (2021). Exploring nexus among sensory marketing and repurchase intention: Application of SOR Model. Management Science Letters, 11(5), 1527-1536. https://doi.org/10.5267/j.msl.2020.12.020
Prodanova, J., San-Martín, S., & Jiménez, N. (2020). Achieving customers’ repurchase intention through stimuli and site attachment. Journal of Organizational Computing Electronic Commerce, 30(3), 187-208. https://doi.org/10.1080/10919392.2020.1739395
Qian, M. (2021). Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in china [MSc Thesis, University of Gothenburg]. http://hdl.handle.net/2077/69056
Rasoolimanesh, S. M., Wang, M., Roldan, J. L., & Kunasekaran, P. (2021). Are we in right path for mediation analysis? Reviewing the literature and proposing robust guidelines. Journal of Hospitality Tourism Management, 48, 395-405. https://doi.org/10.1016/j.jhtm.2021.07.013
Shang, B., & Bao, Z. (2022). How repurchase intention is affected in social commerce?: an empirical study. Journal of Computer Information Systems, 62(2), 326-336. https://doi.org/10.1080/08874417.2020.1812133
Shin, M., Song, S. W., Kim, S. J., & Biocca, F. (2019). The effects of 3D sound in a 360-degree live concert video on social presence, parasocial interaction, enjoyment, and intent of financial supportive action. International journal of human-computer studies, 126, 81-93. https://doi.org/10.1016/j.ijhcs.2019.02.001
So, K. K. F., Kim, H., & Oh, H. (2021). What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention. Journal of Travel Research, 60(5), 1018-1038. https://doi.org/10.1177/0047287520921241
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39, 199-219. https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Tsai, T.-H., Lin, W.-Y., Chang, Y.-S., Chang, P.-C., & Lee, M.-Y. (2020). Technology anxiety and resistance to change behavioral study of a wearable cardiac warming system using an extended TAM for older adults. PLoS ONE, 15(1), e0227270. https://doi.org/10.1371/journal.pone.0227270
Wang, H., & Lee, K. (2020). Getting in the flow together: The role of social presence, perceived enjoyment and concentration on sustainable use intention of mobile social network game. Sustainability, 12(17), Article 6853. https://doi.org/10.3390/su12176853
Wen, C., Prybutok, V. R., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Computer Information Systems, 52(1), 14-23.
Wilson, N. (2019). The impact of perceived usefulness and perceived ease-of-use toward repurchase intention in the Indonesian e-commerce industry. Jurnal Manajemen Indonesia, 19(3), 241-249. https://doi.org/10.25124/jmi.v19i3.2412
Wilson, N., Keni, K., & Tan, P. H. P. (2019). The effect of website design quality and service quality on repurchase intention in the e-commerce industry: A cross-continental analysis. Gadjah Mada International Journal of Business, 21(2), 187-222. https://doi.org/10.3316/INFORMIT.624899661902840
Xu, X., Wu, J.-H., & Li, Q. (2020). What drives consumer shopping behavior in live streaming commerce? Journal of Electronic Commerce Research, 21(3), 144-167.
Ye, S., Ying, T., Zhou, L., & Wang, T. (2019). Enhancing customer trust in peer-to-peer accommodation: A “soft” strategy via social presence. International Journal of Hospitality Management, 79, 1-10. https://doi.org/10.1016/j.ijhm.2018.11.017
Ying, T., Tang, J., Ye, S., Tan, X., & Wei, W. (2021). Virtual reality in destination marketing: telepresence, social presence, and tourists’ visit intentions. Journal of Travel Research, 61(8), 1738-1756. https://doi.org/10.1177/00472875211047273
Zheng, R., Li, Z., & Na, S. (2022). How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer’s perspective. Journal of Retailing Consumer Services, 68, 103015. https://doi.org/10.1016/j.jretconser.2022.103015
Zhou, T. (2011). The effect of initial trust on user adoption of mobile payment. Information development, 27(4), 290-300. https://doi.org/10.1177/0266666911424075
Zhu, C., Fong, L. H. N., Gao, H., & Liu, C. Y. N. (2022). When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention. Current Issues in Tourism, 1-15. https://doi.org/10.1080/13683500.2022.2097058
Zhu, L., Li, H., Wang, F.-K., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463-488. https://doi.org/10.1108/AJIM-11-2019-0308
Zhu, X., & Vijayan, S. K. (2023). Determinants of consumer impulse purchase in live streaming commerce in China: A conceptual analysis. International Journal of Academic Research in Business and Social Sciences, 13(1), 1224–1236. Available from: https://www.researchgate.net/publication/367470448_Determinants_of_Consumer_Impulse_Purchase_in_Live_Streaming_Commerce_in_China_A_Conceptual_Analysis

In-Text Citation: (Zhu et al., 2023)
To Cite this Article: Zhu, X., Vijayan, S. K., & Zhang, D. (2023). Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 13(8), 1770 – 1782.

Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode