ISSN: 2222-6990
Open access
This study aims to examine the level of implementation of Islamic marketing ethics among Muslimpreneurs when utilizing social media platforms for advertising. Facebook is widely recognized as a popular social media platform used by traders, including Muslimpreneurs of different business scales. The data for this study was gathered through observational methods and subsequently analyzed using content analysis methods. An analysis of 32 advertising materials on Facebook revealed that Muslimpreneurs generally emphasize the fundamental principles of Islamic marketing ethics. However, it was observed that there is a lack of clear disclosure regarding marketing information in the advertising materials. Therefore, further study on marketing information is required to determine what influences Muslimpreneurs attention to this issue in their promotional materials.
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(Daud et al., 2023)
To Cite this Article: Daud, N. M. @ H., Rameli, M. F. P., Man, N. C., & Aris, N. M. (2023). An Implementation of Islamic Marketing Ethics among Muslimpreneurs on Digital Marketing Via Facebook. International Journal of Academic Research in Business and Social Sciences, 13(9), 613– 624.
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