ISSN: 2222-6990
Open access
At present, the dominance of traditional media agenda setting is facing challenges in the new communication environment of the Internet.The media's agenda setting is not one-way, but takes into account the needs of the audience, and the topics involved are closer to what the public cares about.Through the dissemination of mass media, people can effectively set topics and influence the topics that the audience pays attention to. Confucianism is the core and main body of Chinese traditional culture, and the mass media is also exploring how to make audiences pay attention to this topic through effective communication, and then participate in discussions and form public opinion. The media should strengthen the dissemination of the "agenda" of Chinese traditional culture in a timely manner, which is conducive to stimulating the spirit and enthusiasm of patriotism and rebuilding a benign and positive environment for online public opinion.
Since agenda-setting theory originated in the United States, it is an innovative concept to combine traditional Chinese culture with it. On the one hand, while clarifying the definition and significance of Chinese traditional culture, it explores the study of Chinese traditional culture from the perspective of Communication. On the other hand, summarizing how current agenda-setting theory and traditional Chinese culture are combined, and discusses future research directions.
Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2021). Motives to use online news and the impact on satisfaction with the government and vote choice. Electronic Government, an International Journal, 17(1), 55-74.
Cohen, B. L. (1963). Observations on the Energies of Single-Particle Neutron States. Physical Review, 130(1), 227.
Chen, L. D. (1995). On Confucius' Thoughts on Communication??Reading Wu Yumin's "The Invisible Network??Traditional Chinese Culture from the Perspective of Communication Studies". Journalism and Communication Studies, (1), 2-9.
Dodel, M., Comesana, F., & Blanc, D. (2018). A case of reverse-agenda setting.
Diao,R.F., & Du,L. (2021). Innovative Research on the Communication of Traditional Chinese Culture in the All-Media Era. Journal of Hebei Engineering University (Social Science Edition).
Ding, S., & Saunders, R. A. (2006). Talking up China: An analysis of China’s rising cultural power and global promotion of the Chinese language. East Asia, 23(2), 3-33.
Ford, C. A. (2010). The mind of empire: China's history and modern foreign relations
Hall, D. L., & Ames, R. T. (1987). Thinking through confucius. State University of New York Press.
Hill, I. (2015). The history and development of international mindedness. HAYDEN, M.; LEVY, J. e THOMPSON, J. The SAGE handbook of research in International Education. London: SAGE Publications Ltd, 28-44.
Hu, Y., & Chen, L. (2022). A review of internet-based communication research in China. Online Media and Global Communication, 1(1), 124-163.
Jiang, Y. (2014). ‘Reversed agenda-setting effects’ in China Case studies of Weibo trending topics and the effects on state-owned media in China. Journal of International Communication, 20(2), 168-183.
Jing, G. (2004). On the Functional Expression of Mainstream Media in the Agenda Setting Process. Journalism, (3), 48-49.
Kahn, R., & Kellner, D. (2004). New media and internet activism: from the ‘Battle of
Seattle’to blogging. New media & society, 6(1), 87-95.
Kim,S.T.&Lee,(2006). "New functions of Internet mediated agenda-setting: Agenda- rippling and reversed agenda-setting". Korean Journal of Journalism & Communication Studies. 50 (3): 175–205.
Kobiruzzaman, M. M., & GHAZALI, A. H. A. (2022). Social media impact on traditional media: A review on the reason behind the closure of Utusan Malaysia. Jurnal Kinabalu, 28, 275-292.
Kushin, M. J. (2010). Tweeting the issues in the age of social media? Intermedia agenda setting between the “New York Times” and Twitter. Washington State University.
Lee, B., Lancendorfer, K. M., & Lee, K. J. (2005). Agenda-setting and the Internet: The intermedia influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South Korea. Asian Journal of Communication, 15(1), 57-71.
Li,H.M. (1997). A Brief Discussion on the Influence of Traditional Culture on Chinese News Culture. Journal of Lanzhou University: Social Science Edition, (4), 136-142.
Li ,K. (2023). On Colleges and Universities Strengthening the Dissemination of Excellent Traditional Chinese Culture in the New Media Era See SHS Conference Network (Vol. 155, p. 02009). EDP Science.
Lippmann, W. (1922). Public opinion. New York: Harcourt
Liu, Q., & Turner, D. (2018). Identity and national identity. Educational philosophy and theory, 50(12), 1080-1088.
Liu, Y. (2010). Analysis of Influencing Factors of Public Self-Agenda Setting. News Lovers: Second Half Month, (1), 25-26.
Makeham, J. (2020). Lost soul:“Confucianism” in contemporary Chinese academic discourse. Brill.
McCombs, M.& Shaw, D. (1972). "The agenda-setting function of mass media". Public Opinion Quarterly. 36 (2): 176.
McCombs, M., & Valenzuela, S. (2020). Setting the agenda: Mass media and public opinion. John Wiley & Sons.
Nair, P., & Sharma, S. (2017). Reverse agenda-setting: Politics in the time of facebook.
Peng, L. (2009). Four key changes in the direction of media convergence. Young Journalists, (4), 22-24.
Qian, H.C. (2011). Analysis of the characteristics of traditional culture in new media. Wisdom, (1), 191-191.
Ragas, M. W., & Roberts, M. S. (2009). Agenda setting and agenda melding in an age of horizontal and vertical media: A new theoretical lens for virtual brand communities. Journalism & Mass Communication Quarterly, 86(1), 45-64.
Rossabi, M. (2021). A history of China. John Wiley & Sons.
Rösler, P. (2017). "Agenda-Setting: History and Research Tradition". The International Encyclopedia of Media Events: 1–14.
Ruan, Y. Y. (2022). Research on Network Agenda Setting of the Official Microblog of Tokyo 2020 Olympic Organizing Committee.Postgraduate Thesis of Shanghai Institute of Physical Education.
Shan, B. (2010). Problems and Possibilities of Intercultural Communication (Vol. 20). Wuhan University Press.
Wei, R. (2009). The state of new media technology research in China: a review and critique. Asian Journal of Communication, 19(1), 116-127.
Williams, B. A., & Carpini, D. M. X. (2004). Monica and Bill all the time and everywhere: The collapse of gatekeeping and agenda setting in the new media environment. American Behavioral Scientist, 47(9), 1208-1230.
Wu, D. Y., & Tseng, W. S. (1985). Introduction: The characteristics of Chinese culture. In Chinese culture and mental health (pp. 3-13). Academic Press.
Wu, Y. M. (1988). Invisible Network: Viewing Traditional Chinese Culture from the Perspective of Communication (Vol. 1). International Culture Publishing Company.
Yan, X. T . (2020). Chinese values vs. liberalism: What ideology will shape the international normative order?. In Globalizing IR Theory (pp. 102-123). Routledge.
Yi, F. W. (2000). Confucianism and Modern News Communication Activities. Journal of Hubei University of Economics, 12(2), 39-42.
Yu, J., & Aikat, D. (2005). News on the Web: Agenda setting of online news in Web sites of major newspaper, television and online news services. International Communication Association, New York.
In-Text Citation: (Zhang et al., 2023)
To Cite this Article: Zhang, J., Mahamed, M., Yaakup, H. S. B., & Kasimon, D. N. B. (2023). The literature review of Traditional Chinese Moral Civilization in the Field of Agenda Setting Theory. International Journal of Academic Research in Business and Social Sciences, 13(9), 322 – 333.
Copyright: © 2023 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode