ISSN: 2222-6990
Open access
Writing has become more accessible with the growth of technology, as many applications and websites that have been developed allow writing to happen at any time. This includes Wattpad, which is an online platform that enables users to read, write, and communicate with no geographical or time boundaries. Extensive literature has discussed the functions and benefits of Wattpad to readers, writers, and publishers across all countries; nevertheless, the literature on its functions in Malaysia remains scarce. This paper aims to address such a gap by exploring the functions of Wattpad toward readers, writers, and publishers in Malaysia. A total of eleven (11) members of the public participated in a qualitative analysis via interviews and the data were transcribed verbatim for further analysis. The findings showed that Wattpad’s functions benefited three stakeholders, namely readers, writers, and publishers. The platform caters to the readers’ interests by allowing them to choose reading materials across various genres, libraries, and the ability to communicate via comments. Meanwhile, it benefits the writers through the provision of ideas, free proofreading, and awareness of up-to-date trends that can be obtained through the comments. Finally, publishers can utilize Wattpad to ease their decision-making, converting from digital to printed writings, and having exposure to early chapters of creative writings.
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In-Text Citation: (Ayub et al., 2023)
To Cite this Article: Ayub, N. S., Bakar, M. S. A., & Jaafar, F. (2023). The Functions of Wattpad Towards Readers, Writers and Publishers in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13(9), 1654–1661.
Copyright: © 2023 The Author(s)
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