ISSN: 2222-6990
Open access
The Covid-19 outbreak and the implementation of the Movement Control Order (MCO) have changed the activities and dissemination of dakwah carried out by preachers from a face-to-face medium to an online medium. The preachers use Internet networks and communication technology such as YouTube channels to ensure preaching activities will continue because of the public cannot come to mosques to listen the religious lectures. The objective of the study is to evaluate the level of acceptance of YouTube technology as a preaching medium among Muslims in the state of Pahang during the implementation of the MCO. This study was conducted quantitatively and involved respondents in the state of Pahang. A total of 144 respondents completed the given questionnaire. The results of the study show that all the factors consist of attitude, perceived behavioural control and subjective norm were found significantly related influencing YouTube technology acceptance.
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In-Text Citation: (Razak et al., 2023)
To Cite this Article: Razak, S. binti A., Baharudin, M. H. bin, Nordin, N. binti, Basah, N. binti K., & Bakar, W. H. R. bin W. A. (2023). Factors Influencing YouTube Technology Acceptance as a Dakwah Medium During the Movement Control Order Period: A Small Example in Pahang. International Journal of Academic Research in Business and Social Sciences, 13(13), 24–31.
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