ISSN: 2222-6990
Open access
Mobile payments (M-payment) refer to the use of mobile technology to conduct transactions. Developments in information technology in the business world have paved the way for the ubiquitous usage of m-payments. The adoption of m-payment has seen a sharp uptake during Covid-19 pandemic in Malaysia. However, some of the m-payment methods relatively show low adoption rates. While the government believed that it benefits both customers and business operations, this technology is also linked to several weaknesses resulting in lower efficiency as well as customer acceptance. There is still a lot of education and innovation that needs to be done on the benefits of m-payments among Malaysians to increase the use and adoption rate. Marketing practitioners thus seek methods that will not only enhance the m-payment service process but also update their marketing approaches by emphasizing consumers’ propensity to embrace and use new technologies based on their specific innovativeness. Integrating new attributes like domain specific innovativeness (DSI) is known to facilitate innovation and fulfill the functional needs of customers. The purpose of this concept paper is to show the positive effect of these attributes on the adoption of m-payment via the activation of customers’ socially driven need to perceive themselves as unique, as per the Technology Acceptance Model (TAM).
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In-Text Citation: (Muthusamy et al., 2023)
To Cite this Article: Muthusamy, G., Awang, A. H., Harun, H., Kamis, R., Bahtar, A. Z., Yazid, Z. A., & Daud, S. (2023). Sustainability on Adoption of Mobile Payment During Covid19: The Role of Domain Specific Innovativeness (DSI). International Journal of Academic Research in Business and Social Sciences, 13(8), 1318 – 1326.
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