Structural - Cultural Factors of Private Banks Success in providing e-Banking Services

Development of information and communication technology, has revolutionized many industries. One of the key industries is the banking industry that with entering information technology had dramatic changes and with kinds of e-monetary- financial transactions, also developed other businesses. The field of electronic banking being considered by scholars and studies in this field mast have significant quantity - quality progress alongside the development of electronic banking. One of the key issues in the development of e-banking services is Structural-Cultural factors that this study directly is dealt with. The issue is intended for private banks and the case study are accomplished with help of 113 top and middle managers available in Ghavamin banks in the country. To achieve the main goal of the study, at first previous published studies have been reviewed and all of key success factors of Private Banks in offering electronic banking services derived and the main variables of model with approach of exploratory factor analysis defined and a model in order to identify the key success factors of private banks in offering electronic banking services, explorated and depicted. This model, set the key factors in the 2 major categories of technical- structural and cultural- cognitive factors. Also, within each category, the most important items in terms of correlation with the success of electronic banking services has determined and finally a comprehensive framework is presented.