ISSN: 2222-6990
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The primary objective of this paper is to investigate the influence of perceived value on guests’ satisfaction with homestays in Negeri Sembilan. The study aims to establish the relationship between perceived value and key factors such as host provider, price, and establishment quality. Conducted in Negeri Sembilan, Malaysia, researchers adopted a quantitative approach in a non-contrived setting, surveying a sample of 416 respondents who completed the questionnaires. The sampling process was non-random. To analyze the data for this study, researchers employed frequency analysis, descriptive analysis, and correlation analysis. Theory used to underpin for this study adopted from the push and pull factors theory. The study's results revealed a significantly positive relationship between the independent variables (host provider, price, and establishment quality) and the dependent variable (guests’ satisfaction). This highlights the importance of factors influencing guests’ satisfaction with homestays. As such, the findings offer valuable guidance for homestay managers in devising effective strategies to attract more tourists to Negeri Sembilan homestays.
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(Saaidin et al., 2023)
Saaidin, M., Sahrin, N. W. M., & Vasu, D. a/l. (2023). Understanding Guests Satisfaction in Negeri Sembilan Homestays: The Role of Attributes. International Journal of Academic Research in Business and Social Sciences, 13(10), 1474–1488.
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