ISSN: 2222-6990
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With the evolving economy and the shift towards digital economy, digital entrepreneurship has become more popular. Despite its popularity, not much is known about the digital entrepreneurship intention among the youths. A growing number of graduates and the pressure of unemployment in Asian countries have made digital entrepreneurship a more desirable career option. Hence, investigating the motivating factors, readiness level, and attitudes of the undergraduate university students in Malaysia and Indonesia toward becoming digital entrepreneurs is an important contribution of the study. This study employs quantitative method through a questionnaire distributed to university students who undergo a compulsory entrepreneurship course. Data are analyzed using an online statistic calculator, DATAtab. The findings revealed that many students express a desire to start their own businesses after graduation, despite having family business backgrounds in the minority. The study also found that students exhibit a moderate level of readiness and positive attitudes towards digital entrepreneurship. The results also indicate strong positive correlations between readiness and motivation, as well as between attitudes and motivation. Future research could expand the sample to include students from diverse study background and conducting surveys at various universities across different cities and regions for a more comprehensive perspective.
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