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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Customer Intention to Accept Mobile Payment in Selected Areas in Selangor, Malaysia

Chong Kim Loy, Rammilah Hansaram @ Simranpreet Kaur, Chang Choi Ann

http://dx.doi.org/10.6007/IJARBSS/v13-i12/19045

Open access

This study examines Selangor customer's intention to accept mobile payment. The location is selected because it most populous and mobile payment-using state. The Technology Acceptance hypothesis applies to this research. TAM was able to draw insightful statistical and factual input from previous journals and studies, to identify additional key factors influencing customer intention to accept mobile payment. Quantitative data was applied to the study's questionnaire which has two parts: A and B. The first component comprises demographic data about respondents, such as gender, education level, income level, and other nominal scale statistics. In the second segment, customer intention to accept mobile payment systems, personal innovation, societal influence, compatibility, and facilitating conditions are measured. 400 questionnaires in this study. Pearson's Correlation showed that Personal Innovativeness, Social Influence, Perceived Compatibility, and Facilitating Condition all affect behavioral intention (r=0.571, p=0.000). Positive, highly significant associations were found between Perceived Compatibility (PC) and Intention, as well as positive, moderate associations between Personal Innovativeness, Social Influence, and Facilitating Condition. Behavioral intention to accept mobile payment was significantly associated with personal innovativeness (PI) competence (p-value = 0.001). This investigation supported hypothesis H1. Social influence does not appear to have a significant association with mobile payment activity since its p-value is bigger than 0.05. Hypothesis (H2) was rejected because it has a p-value of 0.0001, which is less than 0.05, indicating a significant relationship. H3 was also supported in the study, having a p-value of 0.000. Finally, the fourth hypothesis (H4) strongly predicts customer intention to accept mobile payments. Thus, this analysis supported H4.

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(Loy et al., 2023)
Loy, C. K., Kaur, R. H. @ S., & Ann, C. C. (2023). Customer Intention To Accept Mobile Payment In Selected Areas In Selangor, Malaysia. International Journal of Academic Research in Business and Social Sciences, 13(12), 3518-3538.