ISSN: 2222-6990
Open access
The prevalence of false information or "hoaxes" about halal products being spread through social media is on the rise. This type of misinformation has the potential to undermine the trust consumers place in the halal products available in the market. Incorrectly captioned or fake images, as well as unclear language, can all contribute to the spread of false information. That is why it is critical to practice the principle of "tabayyun" (verification) before sharing any information related to halal products. This study aimed to explore the understanding of the concept of tabayyun, the actions taken to share information about halal products, and the sources of information about halal products that respondents used. This preliminary study involved 190 students from Universiti Sultan Azlan Shah (USAS) and was conducted quantitatively. The findings indicate that students have a solid grasp of the concept of tabayyun and are conscious of the importance of sharing accurate information about halal products. Social media was identified as the primary source for obtaining information about halal products. Future research should investigate the impact of spreading false information about halal products on consumer trust and its influence on the purchasing decisions for halal products.
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